Using Text Analysis in Survey Research - A Practical Guide
Donato Vaccaro, Ph.D.
Accomplished Psychologist and Corporate Researcher | Expert at Using Evidenced-Based Research to Help People and to Drive Business Decisions |
Join NYAAPOR for a worthwhile online webinar workshop: "Using Text Analysis in Survey Research - A Practical Guide".
WHEN: Thursday, June 10th from 12:00 - 1:30 pm ET
WHERE: Live webinar
WHO: Patrick Hoey, Survey Specialist at Canon USA (See his bio below)
Feel free to message me here on LinkedIn if you have questions about this event. -Donato Vaccaro, NYAAPOR Councilor at Large
MORE ABOUT THE SPEAKER AND WEBINAR
The demand for the analysis of textual data has accelerated in recent years. Survey research has traditionally focused on quantitative data; structured questions and answers that are easily tabulated using widely available tools. The advent of online, web-based, and social media platforms for conducting surveys has broadened the job responsibility of survey researchers to include analysis of qualitative data, such as unstructured open-ended comments, text posts, blogs, transcripts, publications, and more.
This short workshop will review the evolution of text analysis in survey research and will demonstrate several applications that provide analysis of text data, as well as, examples of actionable insights.
Patrick Hoey is a Survey Specialist with Canon USA, based in the company’s North American Headquarters, Melville, New York. His Canon experience includes transactional Customer Satisfaction and ad hoc studies using online tools. The range of customer experience surveys he has conducted includes evaluations of call center agent performance, factory service center product repairs, website visit experiences, and more. Prior to his work at Canon USA, he worked for Pulse on America, Inc. a Great Neck, NY-based company conducting Magazine Readership Studies for many of Time-Warner’s publications, including Sports Illustrated, Money, and Travel & Leisure. His first experiences in survey research were with political campaigns and elections, working for a national political consulting firm and political organizations, candidates, public officials, and associations with interests in public affairs. He holds a Ph.D. and Masters in Political Science from Fordham University and a BA from SUNY-Potsdam.
Sr Director of Business Intelligence at OnPoint Warranty
3 年Hey Donato, we have 1 solution that we've been leveraging from with Text Analytics capabilities. Not sure if I shared before, but pls let's setup some time and I'd like to hear your use cases.
Associate Professor at UCLA & Mindfulness Trainer
3 年Looks interesting! Nickolas Jones do you know about this?