Using Technology

Whatever business you are in I’ll bet you use a computer and I would think a Smart Phone as well as other technological devices that make your business run more efficiently. I also believe most every business has a website to attract new clients as well as communicate with established ones. It only makes sense to have professionals interact with you in all these areas. Too often I see a business, that in some areas of their operation, are still using last century’s technology. “WHY,” I ask myself, have they forgotten how to grow? Why are they complacent? If they have a website are they using the best SEO (search engine optimization)? If they offer a product or service are they selling, or as I like to call it, influencing or inspiring others? Growing in all areas of your life creates happiness. Too often smart business men and women see spending money on marketing, equipment, sales training as only an expense, not as another step to achieve the growth to reach the aspired goals. Although getting today’s technology requires the writing of a check, it usually ends up depositing more in the ROI account. Sales training cost money however lack of sales usually costs more. One area that is very cost effective and efficient is getting an On-Hold message for your business. People placed On-Hold (according to AT&T on average 70% of all incoming calls are placed On-Hold) are captive to what they hear. Too often those callers abandon the call and the business has a loss of a new client or the opportunity of up-selling a current one. On-Hold advertising not only keeps the emotional connection alive, it can up-sell present clients while it keeps your marketing and branding message fresh in the caller’s mind. Since 1987 HoldMasters has been helping both Fortune 500 companies, mom and pop businesses, and home based businesses, maintain both their marketing and branding messages to their clients and prospects, not only in Central Florida, also around the nation to enable them to increase their ROI with custom On-Hold-Messages It makes a small business sound big and a big business sound friendly. Let us help you when your business is on the line. The reason for writing this blog is three-fold: first, to help you increase your business. Second, to keep my business and me in your mind. Third is to network with you. If you’d like to network contact me through this web site