Using Startup Founders’ Stories Boost Online Leads and Sales Conversion… Automatically!

A Counterintuitive Approach To Convert More Traffic Into Leads or Sales... More Often To Grow Your Startup Business

What You’ll Learn: 

• Why having just a website is not enough and discover how you can turn your website into a powerful leads and sales generation machine
• Why talking about features and benefits of your products/services is NOT enough to turn traffic into paying customers and why YOU should focus on this counterintuitive approach instead 
• How to stop hard selling and start selling while you sleep…. literally! 

After working with a few startup founders, I learned a lot of painful mistakes:

• From losing a lot of money on resources that don’t matter
• Scaling the business fast without a solid system
• Focusing on the wrong details instead of the big picture
• To a poor leadership that put their team into despair and failures!

I believe it’s really interesting to talk about these stuff. Though, our focus on this blog is the #1 headache that most startup founders experience every single fuckin’ day. 

It seems like most startup founders or CEO’s who have little to no experience of the application of digital marketing thought that you just need a website and social media profiles then promote their products/services.

Then, boom! 

After 3-6 months, they still don’t know what’s going on or have no idea what they have been doing wrong. 

In my experience, they quit. Because…. 

• The quitters don’t have a good product/service. 
• The quitters have good product/service but they lack the marketing strategy or basic knowledge in marketing. 
• The quitters prefer to do it on their own instead of hiring a coach or an expert to help them. 
• The quitters are micro-managers, don’t listen to the experts and are too obsessed with revision instead of A/B testing, learning from the data then improve. 

The startup founders who are the quitters taught me a great deal of life lessons too! And the life lessons are too personal than I thought. 

Now, here are the winners.... 

• The winners are thriving even when digital marketing trends, tools, strategies are changing. 
• The winners are generating more results even when the economy is changing. 
• The winners are getting customers even when their products/services are changing. 

Do you want to know why?

STOP FOCUSING ON YOUR BRAND AND START FOCUSING ON YOUR CUSTOMERS INSTEAD. Wait, what?! 

I know. I know. 

It doesn’t sound quite right. 

Assuming that you already have your BIG Idea. 

You have a great product/service. In fact, you have generated sales from the past. 

Now, the problem you might be experiencing is to sell more of your product/service consistently and automatically. 

How can you do it?

WHY HAVING JUST A WEBSITE IS NOT ENOUGH?

Back in the early 2,000’s, if you had a website, you’re a winner! 

Today, having a website is NOT enough. Not anymore! 

In fact, you’re just one of the noises that most people don’t care about because we’re living in the information age / distraction age. 

Where getting attention is now the new challenge of any businesses today. 

Having a website is easy. Having a website that generates leads or sales is NOT as easy as you think. 

HOW CAN YOU TURN YOUR WEBSITE INTO A POWERFUL LEADS OR SALES GENERATION MACHINE?

I understand. Your brand matters. And you want to show the world how amazing your products/services are. 

You want to show how beneficial it is to your ideal customers if they just give it a try. 

But, strangers just don’t simply buy. Unless they know you and trust you personally! 

If you’re a startup founder, it’s not your fault. 

It’s actually the fault of bloggers and well-known industry leaders who claimed that it’s easy to generate traffic, to make a sale and grow your business. 

At the moment, I’m not questioning about their current system. 

What I question about is why they don't set a proper expectations when it comes to launching and growing your business.

FORGET YOUR BRAND AT THE MOMENT AND WHY YOU SHOULD SHIFT YOUR FOCUS ON CUSTOMERS FIRST

Here’s why:

• Your product/service is solving your customers’ problems. If you stop at one moment and realize that if you focus too much on the features and benefits of your products/services, you failed to understand your customers needs and problems. 
• Customers don’t care if your product is developed from NASA or made from space, they care how you can reduce the emotional baggage that they carry in their everyday lives. How can you solve their problems? How are you going to communicate that you are the solution to their problems?
• Customers don’t care about you. They care about themselves. Period. 

I know this is a bit harsh. But if you still don’t get it, maybe a literal slap in the face is what you need. I’m not even sorry for telling you this.  

Now that you understand why… here’s how.

HOW CAN YOU TURN YOUR WEBSITE INTO A POWERFUL LEADS AND SALES GENERATION MACHINE?

By learning how to understand your customers' needs, fears, worries, beliefs, desires first… it becomes easier to position your brand as their #1 solution… even better, the ONLY SOLUTION that they’ve been looking for! 

On the headline, I told you that, as a Startup Founder/CEO, you can boost your leads and sales automatically through your stories. 

3 STRATEGIES HOW YOU CAN BOOST YOUR LEADS AND SALES AUTOMATICALLY:

STRATEGY #1 - DISCOVERY

One of the most powerful strategies is to share your own journey throughout your discovery of the solution to the big problem. 

Fact #1 - you should have experienced the problem itself and that’s why finding/creating your own solution that worked for you, might work for others too. (powerful)

OR… 

Fact #2 - you experienced the burden of the problem of your loved ones that’s why your discovery through your solutions will benefit more people. 

STRATEGY #2 - BETTER EXPERIENCE

There are a lot of apps, food, beverages, beauty products, subscriptions, etc. but it’s not for you. And you struggle to find one that's working best for you. 

If you felt frustrated, worried, stressed from the products/services you were using from the past, it’s a good way to tell your experience about the new products/services. 

It’s about reducing/eliminating or completely taking away their pain to have a better experience. 

I see a lot of websites who only put this on testimonials section but telling your own story as a founder… it can make a huge impact more than you realize! 

STRATEGY #3 - TEACH & TRANSFORM

We’re in the information age, and sharing valuable insights brings you closer to your customers’ hearts. 

As you teach, you become a master. 

It shows how you truly care about your customers more than just a profit. 

It sounds like you truly fuckin’ care about them, more than your business. 

If customers see it and feel it, your value increases. 

They will contribute their time, ideas, and effort to improve what you’re selling. They become fans. They become your salesperson for free. 

That’s why having blogs on your website is essential. 

More powerful…. If you have an online community! 

You can combine all these 3 strategies to your website so you can generate leads and sales automatically! 

Now that you understand the depth of the website's strategy…. 

THIS IS HOW YOU CAN STOP HARD SELLING AND START GENERATING LEADS OR SALES WHILE YOU SLEEP…. LITERALLY!

Your home page is the most important page of your website. It’s where persuasion happens. Your customers decide whether they hit to explore the sales page, subscribe to your offers, download that ebook, join the webinar, book a demo, or call/chat with you. 

The action that they take from your website will get them closer to trust you and become your loyal customers. 

To automatically generate leads or sales to your website, your copy is the most important thing on your website. 

I’ve seen a lot of shitty designed websites with a great copy that have a higher conversion rate compared to a well-designed website with a weak copy. 

I’m not saying that design is not important. Design is important. It can help to increase conversions too but the foundation of a great website is its copy. 

Copywriting is soft selling. Once you have a good copy on your website, you don’t need to sell it to every person that you find online or offline. 

You don’t need to convince your ideal customers because your copy does the work to convert ideal customers into paying customers.... even while you sleep! 

On the next blog… 

• You’ll learn about the structure of a high-converting website and why it’s crucial to convert leads and sales. 
• The copywriting elements to convert more leads and sales through your website 
• The system of a high-converting website - for more leads and sales! 

P.S.

If you enjoyed reading this blog and/or you find it helpful, feel free to like, comment and share. Even better... ask any questions where I can feature you on my future blogs! Thank you so much!