Using Spotify's Discovery Mode to Boost Your Musical Career

In today’s age of music, young and upcoming artists must adapt to the new ways in which technology and its tools can boost their careers. The past generations of artists had way less tools available to boost their career, today with social media and digital platforms there are endless possibilities. In today’s digital age, Spotify has become a major player in the music industry. With almost 500 million active listeners, Spotify has become the go-to platform for any type of streaming. With features that the platform provides, this presents a huge opportunity for young and upcoming artists to accelerate their career. One of these features is Discovery Mode: Spotify’s Discovery Mode is a way for artists to get their eligible songs inserted into other artists’ radio playlist and general “autoplay” sessions. By increasing an artist's streams and listeners the feature has provided a much-needed boost for many artists careers. We will discuss ways in which musicians can use Spotify’s Discovery Mode to boost their career.?

Optimize Your Profile

The first, and most simple step in using Spotify Discovery Mode to your advantage, is optimizing your profile. This entails revising your bio, including high quality images, and making playlists that best showcase your music. Much like a business professional will do on Linkedin, making sure your profile on Spotify is polished and professional, will increase your chances of attracting new followers and exposure.?

Utilize Playlist Placement

Spotify’s playlists are an effective marketing tool for getting more people to hear your music, you can gain exposure from listeners who may not have found your music otherwise. To maximize your chances of ending up on one, make sure you submit your music to Spotify via the Spotify for Artists service several weeks in advance of its release. Ensure that your music is of high-standard and well-produced, it should reflect the playlist’s genre and style.?

Collaborate with Other Artists?

Collaborating with other artists is a great way to expand your reach and gain new fans. By working with other artists you can cross-promote each other’s music and gain exposure to a wider audience. Some artists found their biggest success in collaborations, by collaborating with artists in different genres and markets they were able to reach a whole new audience and increase their fan base drastically. Be smart on who you collaborate with as you want to stay true to your persona and let your audience know who you truly are.?

Analyze Your Data

Analyzing your data to see how your music is performing on Spotify will teach you about your music. Using Spotify’s analytic tools to track streams, saves, playlist adds, and more will show you which of your songs are performing best and which audiences are listening to your music. This information will help you make the best decisions for your career; which songs to promote, which playlists to submit to, and which marketing strategies to focus on.?

By using these simple tips within Spotify’s Discovery Mode you can increase your chances of getting discovered by new fans and industry professionals. Young artists have access to more technology than ever; now is the time to take advantage of the tools available. Although it is still difficult, making the most of every opportunity can go a long way.