Using Social Video To Attract New Clients

I am sure you are aware of how important social media, in particular Facebook, is to your law firm. Like everyone else, legal consumers spend a large amount of time connecting with their friends and the world through social media. Increasingly the way people are interacting with brands is on social media like Facebook and more and more people are turning to video to learn about law firms. Facebook video allows you to introduce your firm to potential clients, explain difficult concepts in a simple way and gives people a chance to put a face to your firm’s name.

• People watch on average more than an hour of video a day on social media with most, 92 percent, viewing the videos on their phone.
• Facebook advertising is one of the best brand awareness tools available. It provides a large, highly targeted audience so that you are only paying for the type of people you specify and who look at your ad.
• The first step is to create an effective video that conveys your value proposition to consumers and showcases your firm in a positive way. Then just get your video in front of potential clients on Facebook.

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