Using Social Selling to Find Prospects and Set Sales Goals

I’m always on the hunt for relevant info and I loved this - one of the best articles I’ve seen on this topic for a while. Here are a few paragraphs as a taster...

Automation vs. Showing Up

A lot of people are tempted to take shortcuts when they first discover social selling. There are places where you can automate, as well as places where you should never automate.

Automation is great for developing a reputation as a thought leader by posting regular content to your social media platforms––especially LinkedIn. You can use one of the many automation platforms help you manage and post content on a regular basis, but you should never automate your interactions with real people.

The problem is that automated like and commenting tools don’t build relationships. People don’t like to be treated like robots.

Optimising Your Social Media Profiles

When you’re writing your profiles for your social media platforms, make sure that you’re looking at them from the point of view of your customer. Ask yourself, “What does my customer want?” Then make sure that you are answering that question in your social media profiles.

Give Value

It’s important to remember that social media is not a place to pitch all the time. You don’t want to come across like a three-year-old during a temper tantrum at the grocery store.

The main idea is to?contribute valuable information?that can help create your authority as an expert in the field that you’re in. The easiest way to do this is to write posts and share posts that are relevant to your field.

Pretty valuable stuff, I’m sure you’ll agree! Why not check out the whole article here and share your thoughts with me afterwards: call 0411 686 071 or email me at [email protected].

Thanks!