Using Social Media to stay in touch with your community

When people talk about social media platforms, they would focus on the usage of maintaining a connection with people they already know. People share stories and moments of their lives with their close ones on social media platforms to create a sense of community. While people focus on the online community, small business owners should take a moment to think about whether they could create this communal atmosphere on social media platforms to promote their businesses. The answer is Yes. In fact, they do not need to create a brand new community or invite new users. Small business owners could utilize some features of social media platforms and marketing services to stay in touch with their local communities.?

For Instagram and Facebook, people could achieve local promotion through geotagging or localized tags in social media posts. Social media platforms enable small businesses to quickly define the geological range of their potential customers and deliver the message to them precisely. Both Facebook and Instagram enable users to add location tags in their posts which would enable other users in this area to see this post while browning content related to the area they in. Localized hashtags work in a similar way that triggers the users to intake information by combining the content with the area. This could be a? very effective approach because there are a great number of users using the geological feature to discover what is going on in their communities. Geotagging and localized hashtags would increase the chances to get exposed to the people within the community.?

Some features of social media platforms would facilitate the promotion of small businesses. Instagram helps small business owners to post advertisement content that would be presented to a specific audience within a certain area. For example, the owner of a newly opened restaurant wants to attract the residents’ attention quickly. The specific and precise post algorithms would make the post appear on Instagram users’ main feeds instead of letting them discover the contents by themselves. The proactive approach would quickly trigger people’s interest because people have an inclination of trying new things. This could greatly help small business owners stay in touch with their local communities due to the wide and precise coverage the content is equipped with.?

A small business such as a jewelry store could also take advantage of social media to connect with community members. Traditional stores or shops require a physical presence such as the pedestrian walking around the store to promote their businesses. Nowadays, small business owners could save budgets for physical decoration by using social media. Instagram does not only provide small businesses to attract potential customers precisely within a community, it also has a built-in shopping system that enables customers to pick products. What’s more, the customers could directly contact owners by using the messaging service within the platform. The built-in web store feature and the instant communication tool would enable small businesses to connect with their local communities without the limitation of time or location.?

Social media platforms should not solely be treated as tools to stay in touch with family members or friends. Small business owners should exploit the potential of these platforms to promote their products and services. Careful selection of the features that match their business goals would help these owners to receive more attention within the community which leads to more revenue and profit in the long run.?