Using Social Media? Prepare for Mishaps

In this week's Wonders and Blunders newsletter, we dig into the importance of social media... as well as the reason you need a #crisis plan in case of a mishap. Does your business have a plan in place for a crisis? Give us a shout. Plus, don't forget to take a look at some of this week's top stories in the news!

Bottom Line Blog

Social media has become an integral part of business communication. However, with its power comes significant risks. Recent incidents involving high-profile figures and organizations underscore the importance of having a robust crisis communication plan specifically tailored for social media mishaps.

Case Study

Leading payroll connectivity provider, Argyle, came to KCD PR needing #fintech #PR support in its efforts to grow brand recognition in the #mortgage space. KCD PR designed and implemented a marketing campaign to first build credibility for Argyle as a provider of mortgage-related services.

Hot Topics in the Media

We're heading into mid-July, but it seems everyone is still talking about #AI. Check out these stories involving OpenAI's antitrust scrutiny and a deep dive into election deepfakes. Tell us what you think!

From The Wall Street Journal:

From CNBC:

ICYMI from Last Week's Bottom Line Blog

How can your company respond to an emergency or disaster? The answer is to develop a sound #crisis #communication plan. In today's world, a crisis plan is an important aspect of a #marketing strategy.

KCD PR Media Highlights

Whether you are a small business or a Fortune 500 company, some form of risk will appear. Nothing is perfect, especially in this time of ever-changing economies. However, if you are prepared for this adversity, you will weather the storm. Check out the recent profile of SRA 831(b) Admin 's Van Carlson in Authority Magazine!

The Tally?Protocol aims to unlock the economic potential of #governance tokens by?providing a liquidity layer for governance #staking and re-staking. At the same time, it optimizes the distribution of voting rights to bring economic security back to the #blockchain?protocol.

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