Using Segmentation to Improve Both Strategy and Predictive Modeling By Mike Grigsby

SEGMENT OF ONE, Chapter One

My first novel, an analytic thriller called SEGMENT OF ONE, is due out in early 2022 from the Wild Rose Press. Below is…

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MODELING LIFETIME VALUE

PREDICTIVE LIFETIME VALUE (A more detailed and technical version of this article was first published in Applied…

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VALUING MARCOM USING OLS

MARCOM VALUATION: AN ALTERNATIVE TO A/B TESTING By Mike Grigsby INTRODUCTION So we always wanna know how marcom…

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MARKETING ANALYTICS REVIEW reposted

I've been asked if my first book, Marketing Analytics has been reviewed. Here is the re-post from Marketing Society.

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ADVANCED CUSTOMER ANALYTICS available !

https://www.koganpage.

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CATEGORY MANAGEMENT FOR RETAIL--A New Twist

ABSTRACT Category management comes from CPG industries. This is a strategy used to assign a role to a major product…

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MODELING SAME STORE SALES USING SIMULTANEOUS EQUATIONS

Here is my article in DMA--sorry but the graphic figures did not comer through.

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ADVANCED CUSTOMER ANALYTICS pub date Oct 2016

My second book, Advanced Customer Analytics, will come out this fall, October 2016. See the publisher's link below.

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WHAT DOES BIG DATA MEAN FOR ANALYTICS? FOR STRATEGY?

My blog on big data and analytics and strategy:

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HOW DO YOU KNOW IF YOU'RE ANALYTIC? I've had requests to post this again--lemme know what you think!

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