Using The Same Selling Strategy For EVERYONE Isn't Working

Using The Same Selling Strategy For EVERYONE Isn't Working

How many of you detest sales people? You know, the types that just want to "sell you" on something without first finding out if the thing they're selling is actually something you need or want...UGH.

I used to hate car shopping because I always felt like the salesman was too...well...salesly. It felt gross. Have you ever felt this way?

We all communicate and receive communication differently, whether that's managing your team (or clients) at the office or as a business owner marketing your business.

The key is this: In order to get buy-in from your team or sell to a customer, you MUST build trust and rapport...and do it sooner rather than later.

So, how do you do it?

You've got to understand the type of person you're communicating with or messaging to and SPEAK THEIR LANGUAGE.

In other words, you've got to learn what stresses and motivates them so you can meaningfully connect with them.

When you learn to do this, that's when your team or clients feel connected to you in a genuine and authentic way.

I teach my clients how to do this by using the DISC profile. The DISC is an easy 4-prong approach to help you understand how to communicate effectively with various types so you have a winning conversation.

Here's the breakdown below...

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DOMINANT TYPE:

These people are RESULTS-ORIENTED and they move quickly. Be sure to keep the small talk minimal because they're not interested. Stick to the task at hand and keep out the emotions.

INFLUENCER TYPE:

These people are POSITIVE and don't like to be booted down with details. The more fun and energy you can incorporate into the conversation, the better.

STEADY-RELATOR TYPE:

These people are LAID-BACK and INDECISIVE. You've got to draw out their thoughts and opinions and make sure to clearly define all areas of your product or service. Don't pressure them to make decisions quickly...they won't do it.

CONSCIENTIOUS TYPE:

These people are only interested in DATA and FACTS. They examine things very closely, will have questions for clarification and want lots of details. Keep the personal/family talk out of the conversation, and be sure to give them plenty of time to make a decision.


People buy from people, not companies...and when you can teach your team how to meaningfully engage and connect in a way that leaves your client prospects feeling seen, heard and understood...those conversations WIN every, single time.

If you're looking to train your staff on how to have those winning conversations, we need to talk. Check out my latest training: Communication That Connects: Achieving Peak Performance & Profits Through Winning Conversations.

Walk away from this training knowing how to:

? Build immediate trust and rapport by genuinely connecting with others based on personality type.

? Quickly identify the communication style of your customer prospects and increase the probability of closing bigger deals with existing accounts and acquiring new business.

? Avoid communication pitfalls that kill sales.

? Promote yourself to generate new leads in the digital space.

?? Click HERE to learn more OR text me at 405-412-5990. ??


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