Using the Rule of 60 for Successful Content Marketing
William Leach
Author of the best-selling book Marketing to Mindstates, 2x CEO, and Behavioral Market Research Expert.
Content marketing has become increasingly popular over the last few years. According to the Content Marketing Institute (CMI),?91% of B2B marketers use content marketing ?to reach customers in today’s world. You’re probably one of them.
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But I bet you’ve wondered at least once whether all the hard work that goes into creating content is worth it.
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As a big proponent of inbound marketing, I would love to tell you, “Yes, without a doubt!”
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Just like I’d like to believe that every single person who opens my emails takes the time to read every word (a man can dream).
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Unfortunately, research is not on my side. These are just a few humbling statistics to keep in mind when it comes to your content:
So does this mean that you should stop dedicating time and money to content creation? Not in the least. What it does tell us is that content needs to be highly persuasive, personalized, and effective if it’s going to get past our customers’ short attention spans.
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Watch the video ?? below to find out a simple process you can follow to evaluate the effectiveness of your content marketing strategy.
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2 年Thanks for this William Leach. In the video you mentioned long form sales letters, are unlikely to be read now. Obviously there's a certain special way that they're written with Hooks, subheadings that create curiosity to get them to move on and through the sales letter etc. So would you say, there's less point in creating a long form sales letter in the way they were historically written? I'm secretly hoping for a yea, because they take bloody forever to write. Lol.