Using Push Marketing Wisely

Today, I wanted to discuss Push Marketing - a technique that has been used for quite some time. However, it is still one of the most successful strategies out there. According to the Corporate Finance Institute: “A push marketing strategy, also called a push promotional strategy, refers to a strategy in which a firm attempts to take (“push”) its products to consumers. In a push marketing strategy, the goal is to use various active marketing techniques to “push” their products to be seen by consumers starting at the point of purchase.”

The benefits of push marketing are endless. It is especially useful when you are trying to establish a sales channel for your product. Not only that, it creates product exposure, product demand, and even consumer awareness about a product. 

The truth is that when it comes to marketing, your advertisement team can use one of two techniques: push or pull. But why are we focusing on Push Marketing today? Unlike pull advertising, push advertising tries to drive products towards customers using big ads and attention-grabbing claims to place those products within a customer’s top-of-mind awareness. 

Above all, the goal of this technique is to bring what you offer to customers in your marketing content. Using an attractive mix of marketing channels becomes incredibly important as a result. Fortunately, social media is considered to be the greatest “push” source, because it is great for launching new or niche products.

In recent years, push marketing strategies casts a wide net across print media, TV, radio, and the Internet in the hopes of grabbing as many potential customers as possible. It does not try to build relationships with customers, however; it only focuses on the products themselves.

To create a SMART push marketing campaign, companies first need to create a specific mixture of modern marketing strategies after they have decided to push a product. Once the marketing campaign has decided to focus on a certain media platform, it is necessary to design the ads in an appropriate fashion. 

Make sure that the graphics that you use are attractive to people in your industry, your region, or your demographic. This is a key step that will make the person decide if they want to buy your product or not. After all, it is unwise to create an advertisement for your homemade pet products when the design is directed more towards white-collar workers. 

Give this technique a try and let us know what you think of it! Where can it be used most effectively? Where did it fall short of the mark? Is there a specific trick you used to make it work?