Using Promotional Products to Capitalize on Seasonal and Local Events

Your customers are bombarded with thousands of marketing messages every day. Every advertiser wants to get noticed. How do you break through?

Promotional products! Promotional items, such as branded caps, t-shirts, and totes, are popular with most target audiences because they are gifts most people want to wear and use.??

Branded products are popular with marketers, too. When recipients wear or use them, those items become mini-billboards for the brand. Studies by the Advertising Specialties Institute (ASI) show that promotional items can generate 10,000 or more impressions. Depending on the item, people may keep them for months or years.??

Align branded products with seasonal and local events, and you can get even more bang for your buck! Let’s look at some examples.

1. Summer Festivals and Fairs

There is nothing like a local festival to bring a community together. Items like branded hats and tote bags are not only practical, but they serve as walking advertisements throughout the event. For instance, handing out branded tote bags at a regional art or craft fair just makes sense. While attendees are walking around, stuffing the bags with gifts, they are advertising your brand the same time.?

2. Company Holiday Gatherings

Most employees enjoy company swag, and the holidays are the perfect time to give away some of those more premium items. This is the opportunity to hand out those branded sweatshirts, thermal mugs, and blankets that clients and employees will keep and use for years. In case, you aren’t looking to give away premium items, however, you can still capitalize on the holiday spirit by with branded ear warmers or mugs filled with hot cocoa mixes.?

3. Trade Shows and Community Expos

Taking a booth at a trade show or expo? Bring the promotional items along! For example, a community health expo might be the perfect opportunity for a local gym to give away branded resistance bands.?

4. Charity Events and Fundraisers

People love to purchase from companies that share their values, so aligning with charity events and providing products that are not only branded to your company but co-branded to the event can be a great strategy. Branded t-shirts are a great option, since attendees are likely to continue to wear branded tees long after the event is over to promote the cause.??

5. Fairs, Parades, and Festivals

Local markets, parades, and seasonal fairs are great opportunities to distribute promotional products. Attendees appreciate items that they can utilize not just during the event, but beyond. A local coffee shop could participate in a summer fair by providing attendees with branded tumbler cups, creating a reminder to come visit the shop when they wake up the next morning in need of caffeine.?

Investing in promotional products that align with seasonal and local events can deliver tremendous value. Popular items such as hats, drinkware, and tote bags not only serve practical purposes but provide long-term exposure and goodwill for you.

What events are upcoming in your market or community where branded promotional items would be a smart investment???