Using podcasts in the recruitment process

Using podcasts in the recruitment process

Podcasts are becoming more popular these days and podcasting has gained immense popularity over the years.? A podcast consists of a set of digital audio files that are available on the Internet for download.? A user can subscribe to the podcast to receive digital files once uploaded to the podcast.

Most businesses nowadays are increasingly using podcasts to improve their prospects even more.? Podcasts are a powerful marketing tool and have become the new talk radio on mobile devices.? At this time, the use of mobile phones has increased so much that due to which the explosive growth of podcasting has been given birth.? Let's take a look at how podcasting can benefit your recruitment process:

Podcasts have less competition

Everyone knows that the content market is competitive, in fact just like a competitor.? Successful digital marketers can win big with their content when they find a content type or topic with high engagement and low competition.? That's exactly what a podcast offers you too.

There are currently about 80 million Facebook business pages, but only 700,000 podcasts are airing.? This number goes down when you're searching for topics.? There are few other podcasts you can do with hundreds to thousands of listeners discussing topics related to your recruitment.? With this less competition, it's easier for you to make your podcast stand out and attract listeners.

Podcasts may have a video option

Video marketing is important for businesses but not everyone is comfortable shooting video.? As a result, not using the video, in that case, could significantly damage your reputation and that of your business.

In addition, some small businesses may not have the right equipment to shoot such videos.? This happens because there are many variables involved in the video including lighting, sound, background, etc.? If they are not handled carefully, they can be wrong for you.? But that's where the podcast becomes relevant.

Can increase traffic generation

Using podcasts can help reach new audiences.? Podcasts can help you familiarize yourself with a wider range of audiences.? Most of the listeners listen to it regularly by subscribing to the series.? Your audience is likely to keep listening for as long as the audio series continues.

In addition, viewers can recommend the podcast to other people who are interested in it.? Thus your reach increases significantly and this can lead to a rapid improvement in traffic.

Attractive and convenient

Podcasts require very little effort to engage with listeners.? Written blog content has to be read, and so are videos that require the audience to sit and watch.? In a podcast, the listener has to hit play and listen to it.? It's the perfect content type for multi-tasking, which most of us are doing on an ongoing basis anyway.

If content demands a lot of time or attention, it can be hard for an audience to engage in it.? It's easy to find time to listen to a podcast, as it only requires the attention of the subscriber's ears and can be heard while working or playing.

Establishes a better relationship with the audience

Despite podcasts being a one-sided medium, it helps in building an effective relationship with the listeners.? This gives them the feeling that the listeners know the person speaking on the podcast.? People listen to podcasts because they have something in common with the brand the speaker is representing.

Thus, a good relationship helps build trust and encourages the audience to engage with the brand.? Podcasts, in turn, lead to better conversions.? Which makes people more likely to buy something from a friend than a stranger.

Mobile-friendly content options

Some people enjoy listening to their favorite podcasts on the go via smartphones, and 69% of podcast listeners are on their mobile devices.? So part of the low-effort, multi-tasking richness of podcasts is due to the medium being mobile-friendly.

Adopting mobile-friendly content types is critical, as mobile devices are increasingly being selected in comparison to other technologies.? It's easy for podcast listeners to consume any content, whether on the go while relaxing at home, or anywhere else.

Interactive options for the audience

Podcasts offer lots of interactive options to help foster an engaging and loyal audience.? Here you can create a poll, answer questions, and "call" like a traditional radio show.? It helps to draw in the listeners and make consuming the content feel like an interactive experience rather than just listening to the audio.

Its interactivity helps in cementing a good relationship with the audience.? At least content types offer this level of brand-customer interaction.? You can also interview the candidates for your recruitment.? This way helps in building your professional network and helps in establishing credibility in your field.

Thought sustains leadership

One of the primary reasons for developing content in addition to providing value to your customers is to establish credibility and a reputation as a thought leader in the market.? That's why informative articles, case studies, guides, and all kinds of other good research material assets are so valuable.? Because they help show the audience that you provide useful information and solutions while looking at their questions and problems.

Podcasts can therefore be a better option in building up your reputation as a reliable, expert source because they let the audience hear you straight from your mouth.? Whatever you're doing and invested in it, podcasts should have no problem expressing your feelings.

Content publishing consistency

You should schedule all your posts and other content pieces.? Because if your podcast airs on the same day each week or at the same time every day, listeners may get used to this schedule.? This is how they would expect every podcast episode to be released.? This will not only help in creating buzz around you but also guarantee that your recruitment agency will keep the job seekers in mind.

Conclusion

Changing times have greatly stimulated the implementation of various products of technology in businesses.? Podcasts have become essential to survive in this highly competitive market due to changing customer needs and changing aspects of business with market demands.

Podcasts offer a lot of benefits for your business posting strategy.? However, some of these benefits are waning, as these online, radio-like shows become more popular.? So the competition for podcast audiences is heating up.? You can listen to job placement consultancy near me through podcasts to get help in recruitment-related matters.