Using Pinterest for business!

Using Pinterest for business!

100 million active users

Pinterest is one of the top online social networks.

Yet so many businesses avoid using pinterest and mainly focus on platforms such as Facebook and Twitter.

Pinterest is practically made for businesses, especially if you are a product based company, pinterest is the key to your success. Its the major platform where users are actually looking for products, looking for a price tag and if the image is great, will usually click onto the image, which can lead them to your website where they can then purchase the product and other products. Keep in mind most of these users are ready to buy.

Heres some interesting points

  • 71% of users are women 
  • 67% of Pinterest users have found at least one item that they’ve bought or wanted to buy.
  • Pins with price tags included get 35% more likes than those that don't
  • Average user spends 1 hour and 15 minutes on the website,

Is it correct to say then that Pinterest is a great type of online social shopping experience? The answer is yes, if your business can tap into making the social online shopping experience perfect, easy and appealing, you may just find that your product sales and traffic to your website increase dramatically.

Heres what you need to do. 

1. Set up a Pinterest business account.

2. Use tools to help. - Take a look at shopinterest- you can set up a shop in a matter of minutes.

3. Check Pinterest analytics regularly.

4. Know your audience.

5. Make your website easy to pin

6. Engage- if you want people to engage with you then you have to engage aswell. 

7. Know your competition

Now is the time to make sure your company is benefiting from the visual aspects of a platform like pinterest 

Sharon E Walker

Owner of StitchandSew Crafts Ltd plus author, writer and acclaimed poet

8 年

This is a very interesting and informative post Emily. Thank you for sharing this with us. Would it be possible to share with my friends and colleagues too, as many of them would also benefit from this? Kindest regards Sharon-Elizabeth Walker www.stitchandsewcrafts.co.uk www.facebook.com/stitchandsewcrafts (& my cards4you page)

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