Using LinkedIn Ads to Attract Early Adopter Surgeons and Discover KOLs
Omar M. Khateeb
??? Host of MedTech's #1 Podcast | Helping Medtech Grow Sales Pipeline & Find Investors Using Social Media | Proud Husband & Father | Avid Reader | Jiu Jitsu @Carlson Gracie | Mentor | Coach
In this episode, my co-host Orrett Davis and I discuss a critical strategy for anyone in MedTech—leveraging LinkedIn ads to attract Key Opinion Leaders (KOLs) and, more importantly, to develop Digital Opinion Leaders (DOLs).
We explain how LinkedIn ads, while sometimes considered costly, offer precise targeting capabilities that enable you to reach the right audience without wasting resources. You’ll also learn why pairing LinkedIn with platforms like Google creates a strong marketing approach, allowing you to retarget those who showed interest but didn’t convert right away.
A key point we address is the difference between KOLs and DOLs. While KOLs dominate traditional platforms like conferences, DOLs excel in the digital space, making them essential to keep your marketing efforts active between major events.
If you're interested in sharpening your ad strategy and attracting early adopters, this episode offers practical advice and a free SOP shared during the show. Be sure to check out the link in the show notes for more details.
Listen now and start improving your LinkedIn ad game! ??
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Healthcare Materials Manager Purchasing/Supply Chain.
5 个月These episodes of you two are simply just fun to watch. ???? Thank you. So much information…
CEO | MD, MBA, MPH | Solving hospital executives' burning issues to save money & improve patient outcomes | Expert in patient care & healthcare leadership | Driven by compassion & innovation
5 个月The focus on maximizing ad spend through strategic audience selection is particularly valuable for B2B marketers.
LinkedIn is an immensely powerful tool for gaining access to docs and building awareness. Every CEO, marketing VP and sales rep at a young healthcare company should understand how to leverage its advantages.
I simplify your professional expertise into clear, engaging content that builds your authority and attracts your audience. I'm on a mission to save LinkedIn from boring content.
6 个月LinkedIn ads are underused. Interesting to see the results of a campaign targeted at surgeons.