Using Holiday Greetings to Build Lasting Relationships with Your Audience

This is the final edition of my newsletter for the year. So, I’d like to take a moment to wish all my subscribers a Merry Christmas and Happy Holidays! Thank you for being part of this journey!

Now let’s talk about holiday season and building lasting, emotional connections with your audience, not just through gifts and discounts, but by leveraging eventjacking. Using festive moments like Christmas to create meaningful timely content strengthens relationships and enhances loyalty.

In this XMas edition, let’s explore:

• What is Eventjacking?
• Why Holiday Greetings Matter for Personal Branding
• How to Craft Engaging Holiday Messages
• Eventjacking Do’s and Don’ts

?? What is Eventjacking?

Eventjacking is the strategy of aligning your brand’s messaging with widely recognized events or holidays to engage your audience in a timely, relevant way. This approach provides an emotional backdrop to connect with customers on a personal level.

When done right, eventjacking becomes an opportunity to:

• Showcase your brand personality
• Humanize your business
• Strengthen emotional connections with your audience

?? Why Holiday Greetings Matter

Holiday greetings go beyond “Merry Christmas” emails — they are touchpoints that:

• Reinforce brand values like gratitude, warmth, and community
• Demonstrate empathy by recognizing the personal importance
• Create a positive association that strengthens your reputation
• Offer a chance to stand out in an inbox flooded with promotions

Personalized holiday messages can boost customer engagement by up to 24% and enhance the customer experience by 20% (Marketing Week).

? How to Craft Engaging Holiday Messages

To make your holiday greetings memorable and impactful, follow this structure:

1. Start with Personalization: Use the recipient’s name and mention past interactions to make it feel personal. Example: “Hi [Name], I’m grateful for the partnership we’ve built this year!”
2. Add a Human Touch: Share a heartfelt message, showing the person behind the brand. Example: “As I gather with loved ones this holiday season, I want you to know you’re an important part of my community.”
3. Include a Value-Driven Element: Share exclusive content, a free resource or a heartfelt story. Example: “Here’s a free guide to help you kickstart your 2025 goals!”
4. End with Gratitude and a Subtle CTA: Thank for support and invite your audience to engage in the new year. Example: “Thank you for being with me this year. I can’t wait to continue serving you in 2025!”

?? Eventjacking Do’s and Don’ts

? Do:

• Keep it authentic: Don’t over-commercialize; focus on relationships, not sales.
• Be inclusive: Acknowledge diverse holiday traditions.
• Use multimedia: Add holiday-themed images, videos, memes, emojies or GIFs for a festive touch.

? Don’t:

• Avoid generic messages: standart greetings without personalization feels cold and automated.
• Don’t make it all about you: Highlight the customer’s journey, not just your brand’s success.
• Avoid last-minute messages: Plan early to ensure timely and thoughtful communication.

To conclude, eventjacking is a powerful way to:

• Nurture your audience
• Deepen emotional connections
• Enhance customer loyalty for the coming year

This Christmas, take the opportunity to go beyond a simple greeting. Craft messages that resonate, show gratitude, and leave a lasting impression. In the context of personal branding, it’s how you make your audience feel. And the holidays are the perfect time to make them feel valued!

Merry Christmas!????

See you in 2025!