Using Hashtags For Your Personal Brand

Hashtags first started in the late 80’s for internet chat groups and then Twitter adapted them in 2007.

I am sure that you have seen them or heard of them before. Hashtags are what people use on social media when labeling content. Hashtags basically help you search and share content with others. They tend to look like this symbol “#” followed by a word or phrase.

A few key takeaways on Hashtags:

1. When used strategically, you can use hashtags to target a specific audience.
2. It makes it easier for the user on the given social app to explore content on social media when used to find YOUR content.
3. They are great for building your personal brand on social media, or your business brand.

I like using them on LinkedIn and I have personally seen growth when using specific hashtags. They are absolutely helpful and are still relevant! You want to use hashtags on all social platforms when posting anything.

You can use them on virtually every single social platform from Linkedin, Instagram, YouTube, TikTok, Facebook, Twitter, etc.

Below are the top 100 hashtags for LinkedIn via medium.com:

These are the top 100 LinkedIn hashtags and corresponding number of followers:

1. #india — 68M
2. #innovation — 39M
3. #management — 36.2M
4. #humanresources — 33.4M
5. #digitalmarketing — 27.5M
6. #technology — 26.4M
7. #creativity — 25M
8. #future — 24.7M
9. #futurism — 23.7M
10. #entrepreneurship — 23M
11. #careers — 22.4M
12. #markets — 22M
13. #startups — 21.4M
14. #marketing — 20.3M
15. #socialmedia — 19.8M
16. #venturecapital — 19.4M
17. #leanstartups — 19.1M
18. #economy — 19M
19. #socialnetworking — 19M
20. #economics — 18.2M
21. #branding -18.1M
22. #advertisingandmarketing — 17.3M
23. #motivation — 15.5M
24. #personaldevelopment — 14.8M
25. #investing — 14.5M
26. #jobinterviews — 14.5M
27. #money — 14.2M
28. #bankingindustry — 14M
29. #sustainability — 13.3M
30. #alternativeenergy — 13M
31. #personalbranding — 10.5M
32. #hiringandpromotion — 10.1M
33. #healthcare — 9.7M
34. #education — 9.6M
35. #customerrelations — 9M
36. #productivity — 8.5M
37. #whatinspiresme — 8.1M
38. #bestadvice — 7.7M
39. #bigdata — 7M
40. #travel — 7M
41. #gettingthingsdone — 7M
42. #businessintelligence — 7M
43. #softwareengineering — 6.6M
44. #programing — 6.6M
45. #analytics — 6M
46. #softwaredesign — 6M
47. #datamining — 6M
48. #data — 6M
49. #socialentrepreneurs — 5.9M
50. #sales — 5.8M
51. #fundraising — 5.8M
52. #law — 5.5M
53. #lawandlegislation — 5.5M
54. #legalissues — 5.3M
55. #strategy — 5.1M
56. #projectmanagement — 5M
57. #culture — 4.7M
58. #userexperience — 4.7M
59. #fashion — 4.2M
60. #cloudcomputing — 4M
61. #mobileapplications — 4M
62. #consultants — 4M
63. #productmanagement — 3.6M
64. #business — 3.6M
65. #networking — 3.5M
66. #leadership — 2.8M
67. #artificialintelligence — 2.4M
68. #hiring — 2.1M
69. #health — 1.9M
70. #engineering — 1.8M
71. #mindfulness — 1.7M
72. #jobsearch — 1.5M
73. #jobseekers — 1.3M
74. #africa — 1.15M
75. #deeplearning — 855k
76. #hr — 810k
77. #smallbusiness — 800k
78. #workingathome — 800k
79. #recruiting — 785k
80. #inspiration — 760k
81. #job — 742k
82. #datascience — 725k
83. #contentmarketing — 640k
84. #research — 592,000
85. #success — 540k
86. #ai — 500k
87. #storytelling — 486k
88. #computerscience — 485k
89. #python — 450k
90. #entrepreneur — 432k
91. #fintech — 400k
92. #onlineadvertising — 400k
93. #selfhelp — 300k
94. #neuralnetworks — 288k
95. #partnerships — 260k
96. #cloud — 254k
97. #jobopening — 180k
98. #homeoffice — 130k
99. #openings — 125k
100. #automation — 121k

I found this site https://best-hashtags.com/ and I find it to be so useful!

More on Instagram hashtags: Hootsuite