Using Food as a Force for Good

At Chobani, we make yogurt but our business is wellness.

We’ve spent the past 10 years focusing on the impact our company can and does have on communities across America, providing better food for more people.

As we look forward to the next decade, we’re building on what we’ve accomplished together and expanding Chobani’s vision to make universal wellness happen sooner. Here’s how we’re defining it & will be investing to achieve it:

• Nutritional Wellness: continue to innovate and drive our efforts to provide better food for more people. 
• Social Wellness: strengthen the communities where we live & work, supporting the people who craft our food and helping people in need throughout the world.
• Environmental Wellness: extend our commitment to sustainable business practices with supply chain that ensures the planet’s health.

In short, we’re a food-focused wellness company that uses food as a force of good for all Americans, in all communities.

And today we launched an evolution of the brand’s creative expression—Fighting for Happily Ever After—which is about our relentless spirit in doing what’s right, shaping the company’s visual identity from everything from the brand’s packaging, website and campaigns to its cafés, incubator and more.

I’m so proud of Chobani’s in-house creative team, who spent more than a year developing the evolved positioning, look and feel. The new packaging is a beautiful translation of our brand and our purpose that moves us closer to a becoming a modern food company.

There’s never been a more exciting time to be a food company. The next 10 years promise big changes for Chobani and the Food Movement, and we’re thrilled to be fighting for happily ever after with you by our side.