Using Digital Marketing to Maximize your Engagement in a Small Business
Caleb Greene started Evergreen Insurance Solutions in 2020. They are a full-service Insurance Agency that value customer loyalty and trust. They offer services like personal insurance, commercial insurance, life insurance, and health insurance with benefits. They look to build lifelong relationships with their customers and offer the guidance and support each customer needs.
Evergreen Insurance Solutions uses social media to engage with their customers. They mainly use Instagram, Facebook, and TikTok to attract their customers. By utilizing their social medias, they are able to create a competitive advantage. Their marking strategy has been to create an emotional connection with their customers. By using multiple platforms of social media, they can reach different types of customers and better understand their customers wants and needs.
There can be some challenges with utilizing digital marketing while being a small business owner. Greene stated that "paid ads and marketing can be difficult and can get expensive." As a small business they have to determine what the best approach will be to increase their engagement. "As a small business we have to stick to content creation, which is time consuming, which in turn cost money. However, it is sometimes cheaper than paid ads," Greene explained. Evergreen Insurance Solutions has discovered that they get the most traction when they do giveaways, videos, and informational posts on their products.
领英推荐
Social Media helps a small business by giving them a platform where they can educate their potential and current customers. Having a set platform that encourages customer engagement and reliable services attracts people who truly support your brand and business. With digital marketing, it allows you to have multiple different ways to share your businesses beliefs and values. You can create a competitive advantage like Evergreen Insurance Solutions by setting your small business apart and using marking tactics to your advantage.
Greene, C. (n.d.). Home: Evergreen Insurance Solutions. Evergreen Insurance. Retrieved January 29, 2022, from https://www.evergreeninsurancesolutions.com/?