Using Digital Asset Management (DAM) to create your 'Central Point of Truth'

Ensuring that the correct marketing assets are available and easy to find is critical. The consequences of using unapproved or out of date assets is significant, particularly if you work in a regulated environment.

Creating a 'Central Point of Truth' can solve this issue but how do you go about doing this?

Firstly, you can stick to trying to make spreadsheets and shared folders work for cost reasons. That is, until the cracks start to appear. Unfortunately, these cracks are called errors and omissions and are best avoided at all costs.

Secondly, IT could try and accommodate the needs of all internal stakeholders with an ‘off the shelf’ project management or database tool. This could work. However, every company has a unique way of doing things. An ‘off the shelf’ system will require detailed configuration. At this point you can enter a rabbit hole of unknown length and with multiple side tunnels, in trying to meet the complexities of the user requirements and matching them to the configuration options that are available within the chosen system. This invariably leads to compromises having to be made in terms of what the system can deliver. It also leads to cost escalation.

Thirdly, you can purchase a DAM system that stores your digital assets, allows for content classification and approvals. This may be suitable but does it provide the functionality you need in a regulated environment.

Fourthly, one can simply go to a specialist. And that’s where bethebrand comes in.

We have devoted the last 20 years to building a DAM system that can be configured precisely to every client’s needs. That means that we can hit the ground running and quickly elevate above the basics of the processes into the finesse elements that will make everyone’s working day run much more smoothly.

This minimises risk, creates cost clarity and, most importantly, gets the job done right first time. If you can think of it, we’ve most likely seen it and can offer a solution.

Transform your marketing asset creation, approval and management capabilities with bethebrand.

Contact Ross Jenner at [email protected] or telephone 020 7199 0370