Using Customer and Partner Advisory Boards to create and validate your 2022 plans

The new year is looming and with Australia and the world still facing uncertainty as to what 2022 will bring and how customers will respond, putting definitive strategic and tactical plans in place is proving difficult for many companies.

What you need is a way to regularly take the pulse of your customers and partners to understand how their businesses are being impacted and how they’re reacting to the changing market, so you can adapt your plans accordingly.

Customer and Partner Advisory Boards can provide you customer and market insight and also a sounding board to test and improve your plans before you jump in.

Here are some key questions your Boards can help you answer to build and adapt your 2022 plans now and through the year:

Corporate Strategy

·??????What market, industry and technology trends will have the most impact and how can you help them respond?

·??????What markets and segments are growing or contracting and why?

·??????What are your competitors doing well or poorly and are there potential competitors you don't have your eye on yet?

Demand Generation

·??????What are their top objectives and where are they prioritising budget spend?

·??????What value propositions and messaging resonate the most?

·??????Where are they going for their information & how do they want to consume content?

Service and Support

·??????How can you improve onboarding and renewal processes?

·??????Are there gaps in your offerings and how can you help them achieve better ROI?

·??????How can you make it easier for partners to service and support customers?

Product Strategy

·??????What features are most beneficial and what functionality can be improved?

·??????What is missing for them in your portfolio and roadmap?

·??????How can you make it easier for partners to build on your offerings?

Boards can help you answer these questions and more. Want to know how to create a Board to help with planning? Get in touch.

About the author:

Jennifer Arnold

MARKETING, SALES, COMMUNICATIONS AND CUSTOMER EXPERIENCE

With more than 25 years of global and Asia Pacific-wide experience in marketing, sales, communications and customer experience, my professional passion is helping organisations optimise how they engage with customers and key stakeholders through every stage of the customer journey.

Having worked for leading global companies such as SAP, IBM, Unisys, Squiz, QBE Insurance and Ogilvy PR, I’ve had the opportunity to drive large-scale demand gen and thought leadership programs, Go-To-Market development, product launches, stakeholder engagement initiatives, and CX improvement programs.

At Jumpstart Collective I use my skills to help business owners and marketing professionals develop end-to-end Voice of Customer programs, build and manage Customer/Partner Advisory Boards and User Communities, and create compelling responses to major tenders.