Using Content To Attract Your Ideal Customer

Creating content online to reach an audience is easier than you think.

Contrary to what was happening in 2007 where content creation was about filming your every move and then in 2024 posting everything about your life it's not like that anymore.

Today, I want to give you three ways to create content online that will attract your ideal customer so that you can stop paying for expensive advertising and allow organic marketing to help you grow your business.

VIDEOS

One of the fastest and easiest ways to create a piece of content is to just film a short video. This video can be shot vertically or it can be shot horizontally but you're just going to take one thing that your audience needs help with and you're going to assist them with that in that video.

You can do a video that is 30 seconds long up to maybe 3 minutes.

You just want the video to be exactly what your audience is looking for online and from you and that if they watch this video it's going to solve some of their problems.

But one of the other things to know about this video is that make sure that whatever this content is about that if they reach out to you further one additional help that you can actually assist them with that

Because video is the entryway into offering your products and services.

ARTICLES/BLOGS

Articles and blogs are probably one of the second easiest ways to create content for your ideal audience. Because our audience is typically always in front of a computer or in front of a phone and they are watching videos but also always reading things.

Not to mention if you actually start with creating a little bit longer videos you can then take that same video and plug it into a transcription tool and it'll give you a full blog post.

Writing a blog or an article will allow you to place this on your website, on LinkedIn and you can put different links inside the article to lead to where you want to lead people to.

I also haven't really seen any algorithmic issues when I write articles or blogs.

INFOGRAPHICS OR CAROUSELS

Infographics and carousels are a great way to give people a bullet point version of something you're trying to teach them or inform them of.

Because personally I'm not someone who reads articles but I will watch videos but I love a good bullet point infographic or a carousel.

Because if your ideal customer is busy and they're trying to multitask or do things quickly, putting something on an infographic or a Carousel and bullet point form allows them to intake a lot of information very quickly, they can save it for later and then they may come back to it.

I highly recommend that if you're just getting started with creating content online, to get started with creating longer pieces of content and using transcription tools to give you blogs, articles, infographics and carousels.

If you need more help with this and you want some strategy around this for your company send me a quick private message and let's see how we can work together.