Using Content to Attract Your Dream Team

Finding the right talent for your team is key. What do you want your business to look like in the future? How much will your team grow by? It’s exactly what we’ve been asking ourselves here at Pink Panda. Within 5 years we want to become a team of >50.

We'll explore 4 effective types of content that can augment your recruitment efforts, give a more refined recruitment process that speeds up the hiring and increase your ability to attract top talent. Giving potential hires a sneak peek behind the scenes to showcasing your star performers, we've got you covered.

So, get ready to infuse some personality into your recruitment strategy and build your dream team!

1. Peek Behind the Curtain: Ever wondered what sets your business apart? Give potential hires a sneak peek into your company culture. Show off your team, your workspace, and the vibe that makes your company unique. Because let's face it, people want to work where they feel valued and inspired.

1. Spotlight on Staff: Showcase your top performers and share their success stories. Let candidates see the kind of talent they could be working alongside. Imagine you're a software company. Meet Sarah, your top developer. She led the team in creating a game-changing feature, blending coding prowess with innovative thinking. Colleagues rave about her teamwork and drive. By spotlighting Sarah, you show off top talent and give candidates a glimpse into the calibre of work and people they'd join. Don’t just put a “meet the team” up, tell the story!

1. Knowledge is Power: Want to position your company as a leader in your industry? Share your expertise. Whether it's through blog posts, webinars, or how-to guides, offer valuable insights that shows you know your stuff. Smart talent wants to learn and grow with a company that's ahead of the curve.

1. A Day in the Life: what does a typical day at your company look like? Give candidates a taste. Share real stories from your team members about their daily experiences. Let them see the challenges, the victories, and the camaraderie that comes with being part of your team.

& as a bonus, if it applies:

5) Share your plans. A big part that helps Pink Panda recruiting is showing our plans for the next 5 years- building to a team of >50. That creates excitement. We’ve spoken to so many applicants that would never give us the time of day, but because of our goals they want to be part of the story; perhaps not right away, but we’re building relationships… we’ve got 50+ people to find. The sooner we find them the better. So, let people see your vision & get aligned with your goals.

Apply these strategies to your content and with enough time, patience and resilience, the results will come flying in with candidates lining up outside your business door waiting to be interviewed. Show off your culture, highlight your staff, share your expertise, your experience, and give candidates a glimpse into life at your company. Ready to build your dream team? If you want to accelerate that transformation, drop us a call.