Using Color

One of the most overlooked aspects of digital posting is the use of appropriate color.

My favorite resource is from Pantone Color Resource  They publish each Season’s newest colors–trends and in-demand themes for fashion and home. Take advantage of their research and begin to incorporate the season’s newest, hottest colors in your headers, newsletters, emails, and social media posts.

We Think With Our Eyes

Never forget that our brains are processing trillions of bits of data every single second. That is why images are such a strong part of your content strategy, but color? Well it is processed like an image. The brain gobbles it up like ice cream on a hot summer day. Make your posts pop by using colors to highlight your business materials being shared across the Internet. Don’t overdue it, of course! But use color–relevant colors.

Themes

And if you want to go a step further….look at what the story is behind the colors

How fun is it use Niagara when you want to showcase how dependable your products are? Or are you talking about that great escape on the weekend? How about Island Paradise. Pantone doesn’t just pick these out of thin air. They are researched and offered to anyone who wants to set themselves apart.

Make your content stand out by giving your audience what is important to them, but also add relevant colors to make them stop and see what you are giving them. You have less than 6 seconds to capture the attention of your audience. Using color is one second to make them stop and actually read what you are posting.

#ContentMarketing #Color #Pantone #Marketing #SocialMedia #Posting

Source: Pantone.com

If you are looking for an INBOUND MARKETING STRATEGY that works then contact me! Maria Bereket is a Digital Media Marketing Consultant and Coach, LinkedIn Strategist, and Social Media Trainer. Her work focuses on bridging the gap of the digital divide by teaching people how to use social media to grow their business through social media thought leadership. She is an innovator and creative task master, so don't contact her if you are not looking for growth and change. Teaching people to embrace technology and learn how to communicate in a digital world is her super-power. Connect @mbear88 or email her at [email protected]