?? Using ChatGPT in UX Research?

?? Articles of the Week.

How to build a UX research role & practice from scratch. The article offers guidance for becoming the first UX researcher in an organization. It advises taking a research mindset and defining goals and workflows before conducting research. Two useful methods for research are job description analysis and in-depth interviews. After synthesizing findings, the article recommends standardizing the research process and aligning teams around measurement goals. Templates and tools like Fullstory and Google's HEART framework can facilitate these efforts.?Ori Dar 03/28

You heard me, UX Research: “Shameless self-promotion, yo”. Ki shares their experience with self-promotion in their corporate review and how it has helped them gain recognition for their work. They also discuss the challenges of getting stakeholders to engage with research insights and offer tips for shameless self-promotion, including weekly updates with relevant content and storytelling.?Ki Aguero 03/23

How I learned to market my UXR business. The article discusses how a solopreneur struggled with marketing her user experience research business due to a lack of confidence and authenticity. She sought out mentorships and realized the importance of understanding her audience to speak to them like a friend. By analyzing feedback and connecting with her audience, she was able to change her messaging and improve her marketing strategies.

How to create a survey with ChatGPT (Use cases). The article discusses how ChatGPT can be helpful in creating surveys, but emphasizes the need for clear instructions and corrections, as well as the final refinement of the questions by the user. ChatGPT is better suited for generic prompts rather than brand-specific ones, and its capabilities are limited when it comes to image-related questions. Users may need to provide additional prompts to specify context or correct logical mistakes in order to obtain less generic responses.?Marek Strba 03/24

User-feedback requests: 5 guidelines. Surveys asking users to give feedback during or after an interaction should not interrupt the users' task and should be sent to the appropriate channel. They need to be short, easy to complete, and give the user the opportunity to provide details about their experience.?Anna Kaley 03/26

Bias is unavoidable in UX research—here’s what to do about it. UX researchers are human—and no human is immune to unconscious bias. Here’s how to minimize bias for better (more ethical) outcomes.?Lizzy Burnam 03/27

?? Video of the Week.

Using ChatGPT in UX Research. Join Daniel Rodriguez Rouet for his session on a comprehensive understanding of ChatGPT and how it can be used in UX research and best practices for daily work as a UX researcher. This talk aims to discover the potential of the use of ChatGPT in User Research, its advantages, challenges, limitations and considerations.?YouTube 03/23

?? Audio of the Week.

Don't democratize UX research - and governance for those doing it. Democratization is something few of us would choose if we had alternatives. We would want budget and headcount to grow the UX Research department. A team stretched thin is told not only to let anybody do some or all of their jobs, but that they will need to train and oversee this work.?Spotify?Apple 03/28

Happy Researching,

?? Jan

PS: I am launching a podcast!?The User Weekly podcast will be a bi-weekly companion to the newsletter, featuring discussions on my favorite three articles from the newsletter in 10-15 minute episodes. Follow the podcast on?Spotify,?Apple Podcasts?or?Google Podcasts.