Using ChatGPT to Help With Content Creation

ChatGPT from OpenAI has been all over the news this past month, and gaining steam this past week, and for good reason. Not since the rise of Personal Digital Assistants in the mid-2010's has there been such an incredible example of AI and how it can be useful to everyone.

Before you come at me, I know that Cortana, Siri, Alexa, and Google Assistant did not come on the scene as Artificial Intelligence, but they include aspects of Machine Learning and natural language processing- which are aspects of AI. So, while they are not AI themselves, they do take advantage of the systems. And for most people, these were their first interactions with AI technology.

My social media timelines have been inundated with talk of how GPT will be used. Some positive, and some negative.

So, I asked ChatGPT why it should be used to enhance a business's content creation strategy, and here is the response:

In today's digital age, content is king. From blogs to social media posts, businesses of all sizes are looking for ways to create compelling content that engages their audience and drives results. But, creating high-quality content can be time-consuming and challenging, especially for businesses with limited resources. That's where ChatGPT comes in.

ChatGPT is a powerful AI language model developed by OpenAI that can help businesses enhance their content creation. By using ChatGPT, businesses can create high-quality content quickly and efficiently, saving time and resources.

Well, we all want to save time and resources. And that is my favorite use for AI- helping people do more.

So, how exactly can you use ChatGPT to enhance your content creation? Here are some ways, in its own words:

1.????Generate content ideas: ChatGPT can help generate ideas for your content, whether it's a blog post, article, or social media post. Simply input a topic or keyword and let ChatGPT do the rest.

2.????Write content: ChatGPT can also write the content for you. Simply input a prompt or ask a question and ChatGPT will generate a response. This can be a huge time-saver for businesses, allowing them to create high-quality content quickly and efficiently.

3.????Edit and proofread: ChatGPT can also help edit and proofread your content. Simply input your draft and ChatGPT will provide suggestions and edits to improve grammar, spelling, and style.

4.????Generate headlines and summaries: ChatGPT can also generate headlines and summaries for your content, helping you capture your audience's attention and drive results.

By using ChatGPT to enhance your content creation, businesses can create high-quality content quickly and efficiently, saving time and resources. Whether you're looking to generate ideas, write content, edit and proofread, or generate headlines and summaries, ChatGPT has you covered. Don't wait, explore the benefits of ChatGPT and start enhancing your content creation today!

The thing is, ChatGPT does a great job at creating content, but it is still very generic. The copy itself is cookie-cutter, which is a byproduct of it still being in its infancy. Personally, I like ChatGPT for helping me get past the "wall" that can occur when creating content, but then I take that content that is generated and give my own voice to it. It gets a big overhaul, but it certainly helps to get the juices flowing.

Of course, there are ways to enhance this copy through additional tweaks or other AI tools, but everything I have done with ChatGPT so far has simply been a good start- a good foundation still needs a human touch.

Have you used ChatGPT for help in content creation? What are your thoughts?

Side-note: Check out how it is giving a call-to-action at the end of its response- If it were an SDR/AE on my team, I love that they did it, but they would need coaching on the delivery.