Using ChatGPT effectively, and all you need to know about bids & tenders
The BD Ladder
Growing professional services firms. Business Development that produces results.
We're back again to deliver you?BD Insights for Revenue Growth for the month of June!
Unsurprisingly, the interest in all things AI and ChatGPT remains very high. And as was a focus of many thoughts at the recent?LawFest?conference, it's a fantastic tool to speed up your marketing efforts.?Just be aware of it's limitations, it requires more fact checking than a politician on the campaign trail!
In all regions, there's an increase in RFPs hitting the market. It really is vital to assess each RFP properly and develop a?winning bid strategy?to ensure you have the best chance of success.?As?Elizabeth's?excellent article demonstrates, it pays to sometimes to get external consultants on your bid responses. That's why we're delighted Piers Riley APMP is now part of the team. Reach out to him ([email protected]) or Ben Paul if you need any hep with your next bid.
Ben Paul is back on the road in July across NZ, delivering courses on?'How to Have Successful Client Conversations.' He'd love to see you there. If you're based in a different part of the world and would like one of these courses, get in touch and we can provide some different options about how we can make that happen.
In the world of professional services, time is a valuable commodity. As a lawyer, accountant, architect or engineer, you're constantly juggling tasks and responsibilities, so finding the time to build your personal brand on LinkedIn can be difficult. One thing you can do is try ChatGPT! It's a powerful tool that can help you be more efficient, supercharge your content generation, marketing, and LinkedIn profile. In this article, Lucy King explores 5 ways ChatGPT can be leveraged to streamline your branding activities and enhance your LinkedIn presence.
Focusing on Bids & Tenders...
Increasing competition to win tenders means you'll need a winning proposal! Here's what you'll need to consider.
It's easy to fall into genericity when submitting a bid response - and that's not the only common trap! Here's 5 'don'ts' to avoid and 5 'do's' to follow.
From time to time, we must all accept a little bit of help - particularly for an undertaking as massive as an RFP response! Here's why you should consider an external consultant.
Not every RFP will be pertinent to respond to. That means, you'll find yourself needing to say no. But how do you do that without annoying your prospective client? We've shared three strategies to navigate the situation delicately.
On Episode 4 of our Business Conversations for Professional Services, we're joined by our friends at Nexl - Philipp Thurner (CEO) and Ben Chiriboga (CGO) to discuss CRMs in law firms. Turns out, they're not just the most expensive phonebook in history!
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Effective use of content and social media to promote your services can absorb a lot of valuable time. However, new AI tools like ChatGPT can speed up the process, and enable you to get more of your all-important messages out to the market! In this Lightning Webinar with ACE New Zealand , Ben Paul and Lucy King talk through how to leverage ChatGPT to create content for your website, and optimise your social media platforms.
We're thrilled to share that The BD Ladder has been recognised as one of the Top 25 Business Development Blogs by Feedspot . Being place in the top 10 is testament to our unwavering dedication to providing valuable insights and resources to the professional services industry.
A huge congratulations to our team, Ben Paul , Elizabeth Petersen , Piers Riley APMP , Lucy King , all of our regular contributors including Rob Keating , and the fantastic guest authors we have been delighted to feature. See the Top 25 Business Development Blogs here.
Upcoming events
How to Have Successful Client Conversations, with?ACE New Zealand:?Training Course
How to Make the Most of First Meetings with Potential Clients,?ACE New Zealand:?Lightning Webinar Series
Recent publications
How to make the most of your client meetings, ACE New Zealand
That's a wrap!
As always, we hope you've enjoyed this edition of our newsletter.
Until next time,
The BD Ladder?team.