Using Chat GPT to Enhance UX Design Process

Since its launch, Chat GPT has been the talk of the town. The new model claims to be much better than the previous one - it’s powerful and versatile. Only in five days, it reached a mark of a million users. Impressive, isn’t it? Just to put you in context, it took Facebook approximately ten months.

Having entered all walks of life, there is no doubt that AI-driven UX design is about to change our perception of design forever. Is it a catastrophe or a triumph for a designer? Let’s find out.

What is Chat GPT?

Chat GPT, derived from the abbreviation of chat generative pre-trained transformer, is an advanced NLP model that has been trained on an extensive corpus of human conversations.?

Its purpose is to generate responses that resemble a human-like conversation. Boasting an impressive parameter count of over 175 billion, Chat GPT stands as one of the largest and most potent AI models for language processing.

Chat GPT in UX Design - A Brief Overview

ChatGPT can provide valuable insights into design principles and best practices, guiding the creation of wireframes, prototypes, and user flows. It encompasses essential aspects of design, including layout, typography, color theory, and various design elements, all of which contribute to enhancing the usability and visual appeal of your interface.?

By leveraging ChatGPT, you can access valuable recommendations to optimize your design and create a more engaging user experience.

Benefits of Using Chat GPT in UX Design

By leveraging AI in UX, businesses can open new opportunities to connect with their customers. For example, creating conversational interfaces that feel more interactive offers users a more personalized way to interact with their products and services. Incorporating chatbot technologies into UX design can optimize customer support procedures, granting users immediate access to assistance whenever required.

UX designers can use it to validate design concepts, conduct user experience analysis, create AI-generated content for UX, and more.

Best Practices for Using Chat GPT in UX Design

Welcome to the AI-powered user experience design process. Let’s see what are tasks where you can easily integrate Chat GPT AI in UX.

01 UX writing

There are multiple areas where Chat GPT UX design really shines, and one of them is, without a doubt, writing. And as a UX designer, you can use it as a great support when working on

• Product briefs – this task requires summarizing the product’s key features and benefits, defining its target audience, and highlighting the value proposition. Simply provide Chat GPT with the above details, give it some background about your company’s branding and messaging conventions and you will be surprised with the product brief generated by AI.
• Marketing copy – like the product brief, just give the chatbot some information about your product and target audience and it will offer you a copy that will attract potential customers and is optimized for further conversion.?
• Copy for product pages – the chatbot is capable of generating product page copy that is tailored to your target audience. And if needed? - it can also update existing pages or make any adjustments required.?
• Success or Error messages – ask AI to create messages that will inform users of your product about any success they have achieved. It also can prepare error messages that will be informative, accurate, and user-friendly at the same time.?

Obviously, there are tons of other examples of ChatGPT usage for UX writing, but these four should give a good demonstration of its capabilities.?

02 Coding

You can also consider ChatGPT if you want to optimize your coding process. It can generate code for design elements on the page which can save you a significant amount of time that can be spent on other activities. It is not ideal, though, and some complex tasks might still require assistance from an experienced developer.?

Consider ChatGPT as a tool that can bridge the gap between UX designers and developers. It allows you to build prototypes that can be shared with development teams for further refinement.?

Sample prompts for coding:

• Write a JavaScript code that implements a simple shopping list application;
• Write an SQL query that gets data from a database and sorts it in alphabetical order;
• Write an HTML and CSS code that introduces a search bar for a web page.?

03 Synthesizing

Synthesizing or forming new outputs with provided data is another way of using Chat GPT in UX design. As an example, you can ask the bot to create a headline for a page based on a certain research result, adding them or the link to this survey to the prompt, and you’ll get a headline that summarizes research results in a catchy and consistent way.

Sample prompts for synthesizing:

• Write a catchy title for this article: <insert article text here or provide a link>;
• Distill the core message from a TED Talk on the future of online shopping;
• Design an AI-assisted social media app that works like Instagram and Pinterest.

04 Advising

Before Chat GPT UX designers often had to ask their product managers to review their work to identify potential biases in thinking or blind spots before going live with something. Now, the chatbot can perform this reviewer’s role to some extent and advise if there is some field for improvement considering the experience that you describe in the prompt.?

Even further, it can list down possible ethical consequences, but this obviously has to be treated as advice only and needs human judgment in the end.

Sample prompts for advising:

• Are there any ethical issues coming from using an exercise tracker app?
• What are common UX design mistakes in video streaming platforms?

05 Brainstorming

Stuck with old ideas or can’t find a solution to a specific problem for a longer time? Try and ask AI to come up with ideas for visual designs. It can suggest new color themes, fonts, and even complete layouts that might possibly work well for your project.

Sample prompts for brainstorming:

• Build a visual concept for a brand campaign to promote a new line of fishing gear;
• Design a landing page for a new car-sharing service;
• Propose a design for a set of icons that can be used in a new app that allows users to exchange vinyl records in their neighborhood.?

06 Roleplaying

If you want to validate your hypothesis with a target user but for some reason can’t do this with a real person or a group of people, you can also ask AI to help you with this and play a role of whatever character you want.?

You can have it act as a nurse, baker, 8-year-old girl or accountant, etc. and you’ll get a pretty good approximation of the stakeholder.?

There are a few prompt examples for roleplaying:

• How would a weather forecast app user like to be notified of an upcoming storm?
• Act like a sales department head at a shoemaking company. How should I ask you for feedback?

07 Searching

Most of us are using a Google search engine to get some information about a certain topic. With the introduction of Chat GPT, looking for some common knowledge became even simpler, since now, instead of scrolling through dozens of websites you can ask AI and it will provide a well-articulated answer to your query.?

However, sometimes Chat GPT may generate an output that contains wrong or misleading information that can be very difficult to spot, so for fact searching Google still might be a better option.

Sample prompts for using Chat GPT for UX research:

• What are common mobile app design mistakes?
• What are the best practices for streaming service design?

08 Personalizing

Personalizing allows designers to customize their work to a specific character. Let’s imagine there is a task to write a micro-copy for a site. By putting your user persona into your prompt, ChatGPT is able to produce a personalized design for that specific persona. “Design me a wireframe for an interface that suggests cruises for introverts”. Adding “for introverts” into this query prepares a practical wireframe considering the classical traits of introverts.?

Chat GPT for personalized UX examples:

• Rephrase this job offer to be more attractive for students;
• Design a bookstore website layout that is aimed at scientists.

09 Summarizing

Tired of reading industry blog posts, user interviews, or whitepapers that often can be very lengthy? ChatGPT may give you summaries of large text blocks if you ask it to do so. Simply type “What are the key points of this article” or “Describe the spaceship launch process to a six-year-old” and you’ll get an easy-digestible summary of a topic.?

Other examples for summarizing:

• Create a list of key takeaways from this survey data: <link>;
• Transform those user interview notes into short bullet points: <notes>.

10 Analyzing

Another way how ChatGPT may be used is data analysis, where it can break down the data and identify some trends or dependencies. It can give you insights into product performance, customer behavior, and many other metrics that might become helpful in design decision-making processes.?

Sample prompts for analyzing:

• Analyze our website usage data <provide data> to determine how much time on average users spend on each page and what is their age distribution. I wish to create a report that will present the results of this analysis and suggest improvements that might help to attract more users within the age group that shows the lowest average time spent results.
• Check for historical train delay statistics in Germany over the past 15 years and prepare a report that forecasts the expected number and average length of such delays for the next 3 years.??

Conclusion

Summing up, Chat GPT in UX design process offers astonishing possibilities to work and learn much faster. It’s able to carry out research, prototype, summarize, write texts, conduct user testing, and spark inspiration.

However, it’s vital to stay mindful of the potential ethical implications of these advancements and use them wisely.?

The article was originally published at https://quarte.design/blog/using-chat-gpt-in-ux-design