Using Brand Archetypes

Using Brand Archetypes

Archetypes give us clarity and the blueprint to tap into particular emotions in our audiences.

Pretty powerful stuff, truly.

...and the actual *practice* of using the 'types in all the places in our brands is where they really shine:

  • Using them to FOCUS and avoid shiny object syndrome
  • Using them to FILTER in (and out) choices about how our brand sounds and looks
  • Using them to create DESIRE among our ideal audience
  • Using them to stand out in a crowded market...

(... and more. :)

All of this ???archetype?magic?is one of the main focuses of?my Youtube channel, where I publish regular videos about all things psychology-driven brand strategy. So, today I want to draw your attention to...

???My Youtube Playlist:

"Using the Brand Archetypes"

This potent?playlist?is chock-full of archetype inspiration, actionable ideas about how and where they fit into your brand, and answers to your most interesting FAQs about the 'types, too. ??

So, whether you're an archetype nerd already (and you know I love nerds!), or whether you're "new-ish" to using them... I know you'll find so much goodness in this playlist.

>>> Click right on over to watch and learn!

Once you're over there, feel free to hit "PLAY ALL," or just hop around and take what you need.

?? Rolling camera for Y-O-U,



要查看或添加评论,请登录

Kaye Putnam的更多文章

  • Increase Brand Authority

    Increase Brand Authority

    Feeling lost in the crowded online sea? ???? You're not alone! I've got the treasure map to help you uncover the…

  • Reignite Your Brand's Passion

    Reignite Your Brand's Passion

    Ever get those "meh" vibes about your brand? ?? (We've all been there!) Picture this: You're a successful entrepreneur,…

  • Thinking of Building an Online Quiz?

    Thinking of Building an Online Quiz?

    So, you've got the brilliant idea to grow your email list with an online quiz. (Standing ovation from us! ??) But, a…

  • Need a Lead Magnet?

    Need a Lead Magnet?

    Today, I've got something super exciting to share with you. ?? Drumroll, please.

  • Get Brand Clarity

    Get Brand Clarity

    Are you craving more ? CLARITY ? in your business? Wishing you could be more certain in your decisions..

  • Brand Voice

    Brand Voice

    Have you noticed that some brands have a really strong, singular brand voice? When you hear one of their stories..

  • What is a Brand Strategist?

    What is a Brand Strategist?

    When defining your business's brand, do you ever feel like you're trying to read a label - but from inside a bottle?…

  • Your Ideal Client

    Your Ideal Client

    Truth #1 It will be less complex, easier to manage - and less expensive - to hone in on ONE ideal audience and build…

  • Scale Your Brand

    Scale Your Brand

    In the beginning, you’re running your business all alone. In the start-up phase, you're wearing a million hats.

  • How to Write Your 'About' Page

    How to Write Your 'About' Page

    True or False: Your website's "About Page" is about you. Okay, it's sort of a trick question.

社区洞察

其他会员也浏览了