Using Brand Archetypes
Archetypes give us clarity and the blueprint to tap into particular emotions in our audiences.
Pretty powerful stuff, truly.
...and the actual *practice* of using the 'types in all the places in our brands is where they really shine:
(... and more. :)
All of this ???archetype?magic?is one of the main focuses of?my Youtube channel, where I publish regular videos about all things psychology-driven brand strategy. So, today I want to draw your attention to...
This potent?playlist?is chock-full of archetype inspiration, actionable ideas about how and where they fit into your brand, and answers to your most interesting FAQs about the 'types, too. ??
So, whether you're an archetype nerd already (and you know I love nerds!), or whether you're "new-ish" to using them... I know you'll find so much goodness in this playlist.
Once you're over there, feel free to hit "PLAY ALL," or just hop around and take what you need.
?? Rolling camera for Y-O-U,