Using The Big ideaL To Find The Big Idea

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Step 1: Start with Your Brand's Best Self

The foundation of Ogilvy's Big ideaL is purpose. Before jumping into the creative process, reflect on why your brand exists beyond just making money. What positive change does your brand want to create in the world? What are the values and beliefs that define your company?

Step 2: Identify a Relevant Cultural Tension

The Big ideaL is most effective when it addresses a cultural tension. To find the right tension, think about what is happening in the world or in the minds of your audience that intersects with your brand’s purpose.

Step 3: Bridge Purpose with Tension to Find the Big ideaL

Your Big ideaL lies at the intersection of your brand’s purpose and the cultural tension you’ve identified. Find the belief that your brand champions in the face of the tension.

This is the "Belief" template:

We believe the world would be a better place if… Fill in this sentence based on your purpose and the cultural tension.

Step 4: Bring Your Big Idea to Life

to bring this belief to life in a campaign, the Big Idea should reflect the Big ideaL while being simple and memorable

If you need to bring your campaign to life through the right channels and creative executions, without having to go through all the steps above I can help you create campaigns that resonate deeply with your audience, drive engagement, and build long-term brand loyalty contact me anytime at +6285659251669 (WA Available) or visit my website https://ilhamdipura.wixsite.com/ilhamplanner