Using AlphaCRM to manage export pricing

As the UK faces uncertainties in trading conditions and almost daily - sometimes extreme - currency fluctuations it becomes more and more important for UK-based exporters to monitor and manage prices and costs.

If this is left to chance or occasional manual review of rates there is a strong chance that your sale prices dip below your manufacturing costs behind your back with the risk that your sales team lose money on some or all sales, especially if your margins are already slim.

New features in AlphaCRM are designed to help you manage this situation.

AlphaCRM now has built-in currency support allowing you to manually or automatically update your export currencies and prices against the daily ECB rates.

For simple interactive use you could then either review the price of a product in your selected currencies or use this as basic 'spot' pricing when engaging with a client or prospect.

For full price management we can implement a scheduled task which obtains the latest conversion rates then analyses your key products to compare their current price with rule-based limits and notify you of products which are at risk of becoming unprofitable as the Pound slides. This allows you to revise your export pricing to suit based on information rather than fear.

Of course, the rules to be applied in your own business are never 'off-the-shelf' so we advise discussing in detail how these new features could work best in your business.

If you are a reseller or OEM rather than and end-user organisation, contact us to discuss upgrade and implementation options to get your clients these increasingly key important gains.

AlphaCRM Ltd., www.alphacrm.co.uk, [email protected], +44 (0)1489 290020