Using AI for SEO: Tips and Strategies
SEO drives 53% of traffic on a website, and if you're looking to gain a competitive edge, it should be your first step to optimize your website for it.?
When you write website content or a blog post, it isn’t easy to double-check each SEO checkpoint for ranking. So, why not enlist the help of AI? It’ll help you save time, avoid manual errors, and discard obsolete SEO strategies.?
Ways to use AI in SEO:
1. Finding new opportunities
From finding new or unexplored keywords to link-building opportunities, AI helps you find the right move and target your audience.?
In essence, AI analyzes the relationship between sites, competitor domain score, and content pages and finds value in obscured pages.
If I search the keyword “Blogging tools” on Wordtracker, it results in a list of keywords with volume, competition, and their appearance in anchor text and title.?
Finding these opportunities alone demands a lot of creative power, but you can preserve your energy with different tools available online.?
2. Content creation
Using tools like Wordtune, you can avoid errors, expand on ideas, write without exhaustion, and generate text while you remain in the driver’s seat.
Content generation tools can help you find useful data, and you won’t have to hop from link to link on SERPS for the right definitions.?
The human brain can only generate so many ideas in a day, and if you have an additional hand, writing more content will become easier.
3. Keyword research
Keywords are specific words or phrases that help find the user intent and define what the content is about. Your audience uses these keywords to satisfy their queries and it’s what Google uses to rank your content.
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This writer used the SemRush tool to find the difficulty of ranking and the number of searches for the same.?
With AI, he could determine how many people were searching for specific keywords. It would definitely be a daunting task to find out the difficulty of a specific word unless you’re a genius with math and algebra formulas fed into your brain!
With the right keyword research tool, you can create cornerstone content, content cluster, and content calendars ahead of time.
4. Title and Meta tag generation
Meta titles and SEO titles are the first blocks of text a user comes across while searching on Google [unless they visit your website directly.]
Meta titles are summaries that are 150-160 characters long and define the content on a page. On the other hand, SEO titles are the headers that Google indexes to include in the database.?
AI can step in and help you instantly generate titles and ideas to describe the content written.?
AI SEO tools for meta descriptions should meet the following criteria:
If a tool stands test to the challenge of these 3 criteria, you can easily write titles and descriptions in minutes without worrying about Google’s policies.
Conclusion
This is only the tip of the iceberg, and AI has much more to offer content and marketing teams. ?SEO is and will always remain integral to the success of any online marketing efforts. If you want to stay on the radar, we highly recommend leveraging AI as a writing and SEO assistant.