Using AI in SEO content - Step by Step Guide by Alejandro Morales

Hey LinkedIn fam! Girdharee Saran here, and I'm still buzzing from my recent 10xMarketer podcast episode with the brilliant Alejandro Morales. We dove deep into the world of AI-assisted SEO, and let me tell you, it was eye-opening!

EEAT: The Heart of Quality Content

We kicked things off talking about Google's EEAT framework. Alejandro nailed it when he said, "EEAT is the framework that Google uses to evaluate the quality and trustworthiness of your content." It's not directly about ranking, but about building trust with users. And guess what? Google loves that!

AI: Your Content Creation Sidekick

Now, here's where it gets exciting. Alejandro broke down AI-assisted content creation into three key steps:

• Pre-grounding
• Setting parameters
• Post-grounding

As Alejandro put it, "You must ground your model with information that is factual." It's all about giving AI the right ingredients to cook up some amazing content.

The Secret Sauce: AI Parameters

Did you know you can control how creative or factual your AI gets? Alejandro introduced us to three crucial parameters:

• Temperature (0.1 to 0.9)
• Top P (0 to 1)
• Top K (0 to 40)

He explained, "If you set the parameter to 0.9, you're telling the AI to be as creative as it could." But be careful – you might not want that for, say, medical content!

Human Touch: Still Irreplaceable

Here's the kicker – AI is awesome, but it's not taking our jobs anytime soon. Alejandro emphasized, "The expertise and experience in your content is basically going to be done by a human in the post-grounding section." We're the secret ingredient that takes AI-generated content from good to great.

Scaling Content: The Smart Way

Alejandro had some reassuring words about scaling content with AI: "Don't be afraid to use AI to produce at scale as long as you follow these steps and make sure that you're providing trustworthy information." It's not about flooding the internet; it's about creating more high-quality content consistently.

Backlinks: The Old School Still Rules

Even in our AI-powered world, backlinks are still crucial. As Alejandro noted, "Creating good content articles or blog posts is probably going to help you create more backlinks in the future." Quality content attracts quality backlinks – AI or no AI.

The Review Process: Where Magic Happens

Alejandro shared some gold on reviewing AI-generated content. My favorite tip? "You don't want AI content to look like AI content." It's all about infusing that human touch, making sure the content sounds natural and aligns with your brand voice.

Wrapping Up

Chatting with Alejandro was like getting a glimpse into the future of SEO and content creation. AI isn't here to replace us; it's here to supercharge our efforts. But it's clear that our expertise, judgment, and creativity are more important than ever.

What are your thoughts on AI in SEO? Have you tried it in your content strategy? I'd love to hear your experiences and insights in the comments below!

Keep innovating, keep learning, and remember – in digital marketing, change is the only constant. Embrace it!

Your host and fellow marketing enthusiast, Girdharee Saran

P.S. A huge thanks to Alejandro Morales for sharing his wisdom. With over a decade of experience and his own venture, ClickOn Media, Alejandro is definitely someone to watch in the digital marketing space!