Using AI and Media Shower to Create Your Next One-Pager

In this issue:

• Want to know how AI can help you create marketing one-pagers? Make sure to catch the VOD of our last webinar and learn how to use AI to build these critical assets. Watch the video!
• Are you creating "irrational love" with your customers? It sounds like a tough sell, but the top brands in the world are invested in deep, long-term brand relationships.
• Is it the press's responsibility to put a positive spin on the news? In today's Better Communication, Teddy Roosevelt argues against free press and muck-raking.

Let's dive in!

Webinar: How to Create Sales & Marketing One-Pagers Using AI (VOD)

AI is all about making your marketing faster, cheaper, and better. Our AI tools and webinars are all built around this simple idea: to make our customers better marketers.

We recently held a great, informative webinar covering AI tools that can help you create sales and marketing one-pagers in a fraction of the time.

This quick webinar is perfect for busy sales and marketing professionals deciding how to use AI for their jobs best. You'll leave with actionable tips and prompts to help you turn a blank page into a brilliant one-pager.

If you missed the webinar, catch the VOD, available now.

Balancing Context and Positivity: Roosevelt and Muck Rakers

President Theodore Roosevelt's speech on "The Man with the Muck Rake" is one of his most famous addresses, delivered on April 14, 1906. In this speech, Roosevelt drew upon the character of the Man with the Muck-Rake from John Bunyan's 17th-century work, "Pilgrim's Progress."?

In his speech, Roosevelt used this allegory to criticize journalists and others he felt were overly focused on scandal and corruption to exclude positive aspects of society. He acknowledged the necessity and usefulness of exposing wrongdoing to reform society but cautioned against excessive negativity that could be counterproductive.

In doing so, he showed us what it means to bridge the gap between opposing ideas and to respect one while advocating for the other.?

Read the article on Media Shower >>

Marketing Mixtape

Irrational love. In the marketing world, there are levels of engagement... but none higher than "irrational love."

According to AdAge, irrational love (from a brand perspective) includes building strong familiarity, high regard, a meaningful personal connection, and a sense of uniqueness.

These sound great, but only a few brands (like Target or Coca-Cola) have achieved this. However, it is a great position to shoot for and highlights what brand marketers should consider when thinking about engagement.

Let the games begin. The Paris Olympic Games will open this July, and advertisers aren't waiting.

According to NBCU, the company has already sold $1.2 billion (with a b) in advertising and is on track to break sales records this year.

This is an excellent sign for the company and its marketing efforts, as it is reported that sponsors reduced ad spend in the previous Olympic games.

A little dip. While the economy seemingly bounced back during our post-COVID era, some are still struggling.

Data shared with Marketing Week shows that many brands are expecting job losses in Q2.

18% of studied brands predict job losses in this quarter. However, there remains a strong positivity about hiring and talent retention, and this bump is less of a warning signal and more of a correction of expectations set during Q1.