USING AI TO MANAGE WEBSITE CONTENT

Using AI to manage a website is becoming much more realistic and attractive with the ability to harvest information, analyze data from multiple sources, and even generate quality content based on learning models developed over time. It's easy to find some type of automated content management system calling itself AI, that can publish and remove content on a scheduled basis, identify visitor trends and even optimize content for users, locations, and or devices. 

 With newer, sophisticated, AI models the artificial intelligence can work 24 hrs. to constantly determine if content is still active, relevant or non essential and ready to be replaced. It can override traditional thinking based on real-time user actions that may seem counter intuitive to human nature. The communication process between computers and users will become much more personalized as the recognition and awareness of users is refined. We are talking about more sophisticated models than just determining a visitors interest based on what they click on, and then automatically offering similar items or some promotional offers to give more reasons to buy. AI can help determine behaviors and make predictions for where when and what individual content will be most effective. 

The challenge to effectively implementing AI and machine learning in website management is the content itself. Managing website content using artificial intelligence requires an understanding of both the users and the content available, and content management is the key to an optimized website. Enable for artificial intelligence and machine learning to do a good job, the content must be good, a decent amount of content and data must be available, increased, and improved upon as the system evolves. The process of identifying and analyzing content and data and being able to extract more value from it becomes critical. As AI software improves, the tools that help identify trends, provide image recognition, and create original content will be essential in helping us to manage the ever growing volumes of data we are constantly accessing and adding to.

Since AI and machine learning models are still being trained and humans still make a number of key decisions to determine the course for their websites, artificial intelligence is not taking away jobs quite yet. The AI systems help to provide insight to assist with marketing strategy, SEO, analyzing user preferences and activities, content selection, identifying new concepts, and viewing user trends. The AI and machine learning systems optimize the processes by making content more flexible, fluid and easier to manage. We are still exploring the usage and possibilities of this technology and will need further experimentation and testing to refine and implement these systems but there's no doubt, AI will definitely play a role in managing and contributing to future website management.

As AI and machine learning become more prominent in website management, it makes sense to best prepare our content for the future. With content organization at the top of the list, we can start with adding proper tags and categorization so the content can be easily identified and analyzed in the future. The objective is to efficiently control and manage content and create more value from the information we have or look to create. With such vast quantities of content being created AI and machine learning can help us take on the task of effectively managing website content enable to stay ahead of the game.

Peter Koehler is a contributor of technical articles and documentation related to cognitive computing and artificial intelligence. [email protected]