Using AI to Increase Personalization and Improve Efficiency

Using AI to Increase Personalization and Improve Efficiency

In Analytics Unplugged Episode 2, Buxton's Gene Schoepp, Principal Evangelist and AI Ethicist, and Phillip Crow, SVP of Product, explore the complexities of personalization - what it is, what it isn't, what it could be, and how it could be better.?

When marketers use AI, they can create true 1:1 personalized content, delivered to the right person at the right time.?

How? Gen AI is designed to identify patterns that we, as humans, can't see.

With AI, you can now engage with customers wherever they are on their journey, no matter how nuanced.

Join us as we dive into real-world use cases for AI in marketing, discussing the impact of customer data on personalized messaging.


Travis Gafford

Simplifying Crew and Workforce Travel @ LodgeLink | Ex-Amazon

8 个月

?? Louder for the people in the back! ??

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