AI Driven Digital Marketing elevating Brand Positioning, Hyper-Personalization and Loyalty

Besides the traditional marketing methodologies and some new ones enhanced by digital transformation and analytics, we are living now the rise of a new era when we can change dramatically the way we build and communicate brands, products and services in the minds of consumers using AI to enhance brand positioning and differentiation. AI Driven Intelligent Digital Marketing means achieving hyper-personalization through customer data and can be a powerful strategy to stay ahead in a competitive local and global digital market.

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AI Driven Intelligent Digital Marketing opens the door for new marketing possibilities where the insights from real time data, captured with permission from smartphones and behavior in digital and physical channels in general, can put in the hands of the CMOs what previously were only creative ideas and now can become full reality in the digital world.

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I will provide some examples of AI Driven Intelligent Digital Marketing below:

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With AI we can analyze social media trends, sentiments, and even digital interactions in digital forums, generating meaningful insights that can turn the opinions about what customers are saying about your brand and competitors into product innovation, sales campaigns with better conversion rate and higher NPS.

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AI can also accelerate our competitive analysis capabilities, with smart AI algorithms that can gather and analyze data from the main competitors, providing a complete vision on their strategies, strengths, and weaknesses. With this information we can make dynamic changes in pricing, advertising, Digital Ads, SEO Strategy, Selling Points in key brands etc.

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Another great outcome of AI for Digital Marketing is Consumer Behavior Analysis. You may remember in the past that it was extremely difficulty to capture and analyze customer data to design segmentation strategies. Today with AI we can analyze consumer behavior patterns, preferences, and purchasing habits in such speed that we can have a micro-segmentation of the customer profile and buying trends calibrated every 2 to 4 hours with AI and Machine Learning. Thus, we can tailor brand positioning, personalize messages and product offers.

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Along time, using AI with large amounts of customer data in the Cloud, maintaining all security and ethics, will boost your Predictive Analytics capabilities. That is because AI can predict customer preferences and behaviors based on historical data. This can be used for Consumer Products or even for Personal Financial Management. All Industries will find benefits of Predictive Analytics powered by AI / ML. From creating personalized marketing campaigns to reinforcing your brand's unique value proposition and developing innovative services.

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Using AI, Product Managers will also be able to design Intelligent Recommendation Engines. Developing AI-powered recommendation engines can enhance customer experience and satisfaction by suggesting products or services based on individual preferences, leading to a differentiated brand experience that will customer will never forget and will recommend to others.

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Imagine that you run a major e-commerce brand portal and you need to manage it all, from customer reviews to content, pricing, delivery and the full cycle aftersales. AI can become your most effective partner enhancing the productivity of your team and customer experience online.

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First of all, AI-driven Natural Language Processing (NLP is able to analyze customer reviews, feedback about specific product categories, what was different in the customer journey and market trends, which provides the gold insights to create compelling and relevant content. It means that AI can help you to ensure that your brand messaging aligns with consumer desires, expectations and yes, we have a beautiful match of customer hearts and your brand's unique identity brand, all enabled by AI.

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But a brand is not only about using the latest AI technology to improve share of mind and market share. There is a key element that many forget along the customer experience steps, the Customer Service, Loyalty and Engagement.

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Initially, years ago, when large multinationals and also startups created with AI the first Chatbots and Virtual Assistants, we may say that AI-powered chatbots at that moment created some frustration and a feeling that technology was taking away the human touch from the customer service provided by famous brands. The good news is that time was generous with AI for customer service. Nowadays, AI can provide instant and personalized responses to customer inquiries and more, recommendations that had the science of machine learning to understand the history of a loyal customer. This improves customer engagement, loyalty and satisfaction, contributing to a positive brand image, much above the simple marketing rules. ?A brand can be recognized for taking care of customers as a family and have a purpose that is bigger than profits, all with the support of AI.

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By the way we have just finished the latest Black Friday all over the world. And one of the main pain points is about forecasting, delivery and Supply Chain Optimization. What customers will want? What is the right pricing and level of inventory?

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AI-driven Forecasting is the new class of algorithms that can change this game. By using AI for demand forecasting, you can optimize your supply chain and ensure that your brand consistently meets customer demands. If you can deliver a reliable supply chain management, it will contribute not just for a winning Black Friday Sales Season, but ultimately for a positive brand perception.

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And finally, I could finish without talking about AI and Metaverse. We are discovering diverse business applications of the metaverse for digital marketing and brand differentiation, elevating the customer experience to another level of excellence and almost unreal possibilities through Augmented Reality (AR) and Virtual Reality (VR). It means that with AI, VR and AR we can create Immersive Brand Experiences. Time, space and geolocalization are not limits anymore to know? and experiment new products, places and sentiments. This amazing innovation with AI in the center of customer experience can set your brand apart and enhance its positioning as forward-thinking and customer-centric.

Incorporating AI into brand positioning and strategy is probably the highest business priority of CMOs for the coming years. Through this alignment of AI with business goals, and continuous adaptation to evolving market changes, trends and customer behaviors. It's essential to leverage AI tools that align with your brand's values and will accelerate your level of innovation for business growth, always anchored on customer centricity.

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Fabio Mittelstaedt