Using AI to Connect, Resonate, and Engage...

My journey with AI is full of bumps and learnings to be sure! There is one thing that has stood out and that is using AI to help me better understand my Ideal Customer.

I'm not saying that Persona exercises aren't important, but they are expensive and time consuming, and I found myself wondering whether there wasn't a better way -- which is what got all of the development started 9 months ago -- and now it's been refined and I couldn't do without it.

So this week, I'm giving you a taste of what can be done -- that's activating our own intelligence, so we can create content that resonates and engages your ideal customer.

Here's the video:

Comment below your experience with AI to-date and your insights that you've gleaned.

On the App Dev side, creating an app that actually also has the LLM return a usable output that can be parsed and stored in a database that allows for editing and organization is NOT trivial! And I've designed a lot of integrations with other systems over the years, and this was challenging -- and there was a lot that went into the processing of results that you just don't have with straight up systems integration.

It's a very different reality when leading development for a product that is integrating with a thinking system -- which is what the Large Language Models are.

More on those things -- but next episode, I'll be exploring some of the possibly unobvious advantages of RAG (Retrieval Augmented Generation) -- and a modification of that concept that will build over time and deliver results right away. Stay tuned for that! Comment and let me know your questions.