Using the 3 Vs of KILLER emails yet?
Daniel Peleg
Helping eCommerce brands add $50k to $500k Monthly Revenue while reducing reliance on Paid Ads | 13 years of email marketing, helped over 60+ brands generate over $80M+ | Green smoothies connoisseur
It’s the million-dollar question:
"What makes an email a GREAT email?"
The good news? It’s no secret.
After working with over 50 eComm brands, and generating for them 8-figures of email revenue, we discovered…
3 Key Elements To Make The Perfect Email
We call it 'The V Trifecta': Value, Visual and Verbal:
1. Value
Our goal with emails isn’t only to sell, but to nurture a long-term relationship…
This results in long-term repeat sales and brand loyalty.
You can nurture by…
Sharing unique information & tips
Busting common myths
Showcasing cool ways of using your product
Addressing their everyday challenges…
Or, our favorite—just be entertaining and fun to read!
Interestingly, the Value part is where most get it wrong…
Most brands send emails that just shout: "SALE! SALE!" one email after the other.
Don’t get me wrong…
It’s fine to occasionally send a promo email…
But the burning question when writing most emails should be "what value can I add to my customers with this email?"
2. Visual
Most eComm emails nowadays feature some form of graphic design…
This generally converts better than text-only emails, at least for DTC brands…
Graphic design also lets you keep your brand's identity consistent across all marketing channels…
Just make sure that the graphic design gives each and every one of your emails the look & feel of your brand.
It’s also important to ensure that the design supports the copywriting—it should be clear what an email is all about INSTANTLY, and what you want your reader to do.
3. Verbal
This is mostly about the quality of the copywriting: the message, choice of words, approach, and expressing the brand’s voice.
Ultimately, you want to make the copy so compelling that the reader performs the action that we want them to—whether it is to complete their purchase, click to the site, read an article, or leave a review.
Try to tune into the 3 V’s in your emails and watch your conversions soar…
Want help in making sure your emails compel and convert readers?
No bragging…but…we’ve got some experience under our belts ?? Let’s talk!
(On my Linkedin profile, you'll find a link at the top to book a free strategy session)
Talk soon,
Daniel
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4 个月Great breakdown of what makes a KILLER email!
DTC || DR Email Copywriter || I Write Emails That Increase Clicks And Eventually Lead To More Sells For Ecommerce Brands????
4 个月This is helpful .. Thanks for sharing Daniel Peleg Can you please give me your insight on how to maintain brand's unique voice in a copy? Best way to do it.. I appreciate your input
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4 个月OUTSTANDING article here Daniel Peleg!!! Thank you for sharing your passion and expertise here. Well done!