Users don't like in-app ads. ?? Apple reached 1B subscribers! Deepseek is on the rise ?? X can't make money, and more!
January has wrapped up, and Q1 2025 is in full motion! With a solid start behind us, now’s the time to refine your strategies and keep the momentum going in the app business.
In this edition, we’re sharing key insights and actionable tips to help you step into February with confidence and a competitive edge.
Let’s dive in!
This Month In Mad News
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By covering your marketing investments, we give your app the edge it needs to thrive.With industry-recognized expertise and a shared vision for success, we’re here to make your app stand out.
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App Development ???
? Snapchat Launches New Incentives for AR Developers by Social Media Today
? Apple expands its in-app purchase tools to cover creator experiences, large content catalogs, and more by Tech Crunch
App Marketing ??
? Global media ad spending to surpass $1 trillion in 2025 by Mobile Marketing Reads
? Instagram Adds New Views Insights To Guide Creative Performance by Social Media Today
Social Media ??
? TikTok Launches 2025 Marketing Calendar by TikTok
? Instagram Shares Image Dimensions for 2025 by Social Media Today
? Instagram Shares Algorithm Insights To Inform Strategy by Instagram Creators
In-App Ads Annoy Users the Most—Time for a Rethink? ??
A new study found that mobile app ads are now the most frustrating online ad type, even worse than pop-ups!
Over 60% of users say autoplay videos, full-screen pop-ups, and unskippable ads ruin their experience, making apps feel more like a hassle than a help. Many users admitted they’ve quit using certain apps just to escape the ad overload.
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For subscription apps, this is a big wake-up call. Offering an ad-free premium plan could keep users happy, boost loyalty, and even increase revenue. In a world where attention is everything, a smooth and stress-free experience might just be what keeps users coming back! ??
Guides ??
? What is a playable ad? by AppLovin
? Why do you need fraud prevention? by Adjust
? The Role of Mobile App A/B Testing by Gummicube
? A Step-by-Step Guide to Custom Product Pages (CPPs) by App Tweak
? What you need to know about Apple’s Advanced Commerce API by RevenueCat
Industry Insights ??
? 2025 State of Mobile Report by Sensor Tower
? ChatGPT’s mobile users are 85% male, a report says by Tech Crunch
Further Readings ??
? DeepSeek lights a fire under Silicon Valley by TechCrunch
? What drives your users to pay? Jobs to Be Done has the answers by RevenueCat
? OpenAI Fights Back Against DeepSeek AI With Early o3-Mini Launch—Here's How It Compares by Decrypt
Tool Updates ??
? OpenAI has launched a new product, O3 Mini by Open AI
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