The User Retention Pocket Guide
Lucas Modesto
![Lucas Modesto]()
Lucas Modesto
Growth Transformation Consultant | 22+ Years of Experience Paid Media & Performance | CRM & Martech Stack | Strategic Leader in LTV/CAC & Incrementality
Why Read This Pocket Guide?
With the average app losing 77% of its users in just three days, and 90% of its users within one month, mobile marketers have their work cut out for them. User retention becomes a necessary mandate if an app wants to survive the first month, much less grow to become a successful brand.
This pocket guide gives you a quick, high-level overview of user retention fundamentals in a highly visual guide that you can keep as a handy reference. And it includes practical tips to win loyal users and grow your app.
User Retention Basics
- Learn the basics of user retention and why it’s essential to the growth of your app.
Three Phases of Retention
- Read about the 3 phases of user retention and why it’s crucial to engage users at every phase.
Tactics to Increase User Retention
- Discover 3 tried-and-true retention tactics that will reinforce users’ perception of your app as a must-have.
User Retention First Steps
- Find out what your first concrete steps should be to increase user retention over the long term.