User Intent: How It Makes Your SEO Campaign More Effective?

The Search Engine Optimization (SEO) is considered by many marketers as the most technical and effort-intensive digital marketing initiatives out there. Compared to other strategies such as social media and paid search engine marketing, SEO requires in-depth knowledge of how search engine algorithms work – more specifically how to target keywords with user-intent in mind.

That is why it is imperative for businesses to start adapting on the changing search behavior of their target market. Gone were the days when people would only use specific keywords to find information about a product or service. Ever since Google has moved from traditional search to semantic search, it has become more evident that they are taking into consideration the real intent of the searchers when ranking websites in SERPs.

Knowing and understanding the real intent behind your target audience’s search queries can significantly enhance the overall results of your SEO efforts. To further discuss this topic, here are the key takeaways of the infographic from Digital Marketing Philippines which details how user intent can make your SEO campaign more effective.

• User intent tells your most important pages you should optimize.
• User intent captures long-tail keyword searchers.
• User intent helps create more personalized content. 
• User intent provides a clearer picture of your audience geodemographics. 
• User intent helps optimize landing pages.

To learn more about user intent and its impact to SEO, check out the infographic below.

Due to LinkedIn limitation, I was not able to upload the full HD image, go to the site to view the full infographic image. Apologies for this.