User Generated Content: How we went from passive users to content creators

The Internet, social media and content creation technologies are the three key elements that have changed our online behavior. Whereas in the past we were mainly passive users, limited to consuming content produced by others, today we have the opportunity to become content creators ourselves, sharing our experiences, ideas and knowledge with the world.

Every personal or professional event that happens in our lives brings with it the question: "Do I share it? As if publishing makes that event more real and concrete. Creative professionals in particular are increasingly aware of the need for personal branding through the creation of content that demonstrates their skills and knowledge on specific topics that characterize them as a professional.

But our desire to share or create alone would not be enough to enable this transformation from passive users to prosumers, i.e. producers and consumers of content at the same time. As Antonio Grasso points out in his article, this is largely due to the technological evolution of the web, which is also linked to Digital Transformation.

In Web 1.0, sites were static and created by one person for the use of many, with limited interaction and little user-generated content. The emergence of Web 2.0 and the first blogging platforms stimulated many users to share their passions, informative content or simply to seek new connections and interactions with other like-minded users.

What are the key steps that have made this transformation possible??

• The democratization of access to information and knowledge: the Internet has opened the doors of knowledge wide, allowing users to access information from all over the world. This has enabled people to learn new skills, acquire specialized knowledge and share their passions with an ever wider audience.
• The proliferation of platforms for sharing content: new places for creating and sharing content are emerging all the time, each with its own characteristics and each aimed at stimulating users by tapping into their interests and passions: gaming with Twitch, photography with Instagram, sharing one's skills with YouTube videos.?
• Monetising content: platforms have opened up new opportunities for creators. YouTube, for example, launched its partnership programme, which allows creators to earn money by placing ads on their videos. Similarly, many social media influencers work with brands and endorse products to earn financial income. These opportunities have encouraged many people to become full-time content creators.

The new paradigm of user-generated content (UGC) has made our active participation essential to the functioning and success of the platforms themselves. What does Web 3.0 have in store for us? Read the full article on the DeltalogiX blog .?

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