User-Generated Content is Booming – Here’s Why! ??

• Consumers find UGC 9.8x more impactful than influencer content. (Stackla, 2020 )
• 79% of people say UGC highly impacts their purchasing decisions. (Stackla, 2020 )
• Ads featuring UGC garnered 73% more positive comments on social networks than traditional ads. (Jukin Media, 2018 )

User-generated content (UGC) is one of the HIGHEST converting forms of content out there and knowing how to use it can amplify your conversions, engagement, and social media following.

The most shocking part of all? Only a small percentage of brands out there are taking advantage of UGC to its full potential.

If you are reading about UGC for the first time, you’ve heard of it but just don’t know where to start, or just looking for even better ways to use it, then keep reading. In this article I’m going to break down our winning UGC strategy!

What is User-Generated Content? ??

Put simply, User-generated content (UGC) is content created by individuals rather than brands.

User-generated content is typically created in the form of images, videos, reviews, or testimonials. So when you see one of those unboxing videos or aesthetic photos someone posted at a fancy restaurant, that’s UGC.?

This content not only has a ridiculously powerful effect on the social proof of a brand, but it’s also authentic and free to make! Users promote a brand through online content, rather than the brand spending a dollar on production or promoting themselves.

Now if there are a lot of readers interested, in another article I will dive into how to actually go about creating, acquiring, and incorporating user-generated content. In this article I will dive deeper into what types of content there is and how it can be used most effectively.?

Why You Should Use User-Generated Content ??

Did you know that close to 80% of people say user-generated content impacts their purchasing decision.

Another study showed that 64% of Gen Z and 60% of Millennials indicated they did not buy from an e-commerce store because the site didn’t include customer images or reviews.

If you’re overlooking UGC, you’re leaving money on the table.

But why?

People Trust People, Not Businesses ??????

Research shows approximately 88% of people trust recommendations from people they know over advertisers (including friends, family, and influencers).

Providing a platform for people to see other people enjoying your products is worth its weight in gold.?

A bi-product of this incredible endeavor is authenticity. UGC humanizes your brand and helps you connect with your audience, turning them from random visitors into a community.?

UGC Saves Time and Money ?

Posting multiple times every week, constantly creating content for ads, preparing new campaigns…?

There are a number of mediums, platforms, creative types, and other variations to consider when making content, not to mention this is true for every product and product variation you have.?

It can be absurdly time consuming and painfully expensive.?

But the trick is there’s only one of you, but lots of customers.?

For context, when Busabout started implementing UGC, the brand reduced its content creation costs while growing its social audience by 350%!?

The ROI Is Out of This World ??

I know I already briefly mentioned the power of UGC for increasing ROI, and conversions in general, but it actually leads to an increased ROI omnidirectionally.?

What does that mean?

While the statement above is VERY true, UGC is also responsible for drastically increasing brand engagement, leading to even more traffic, higher follower counts and CTRs, and better conversions!?

While there are a variety of types of UGC to try, it’s an incredible tool to start implementing into your brands ad strategies and organic content.?

If you’re interested in learning more about UGC, like how to go about getting/ making it, the types, or how to use them in advertising, drop a comment below and I’ll write an article on it or answer your questions directly! ??

Scott Caputo

CEO of?Adamant Media

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