User Experience Unpacked: Navigating Black Banx’s Digital Platform

When choosing apps and services offered online, most customers would go after those with a pleasant and seamless user experience. It’s a no-brainer that when the user interface is snappy, aesthetically pleasing, and quite enjoyable, customers will likely engage more and keep coming back. That’s why the user experience is considered one of the major factors during the conceptualization stage of every business, especially in the digital banking industry.?

Defining User Experience

User experience (UX) refers to any interaction a user has with a product or service. This involves the user interface, design elements, and interactive buttons available within the product or service that serve the purpose of satisfying the customer’s needs. Thus, UX designers have the important task of creating an experience that is easy, smooth, and enjoyable for the client.

According to the University of California San Diego, there’s been a surge in demand for UX designers across all industries alongside the rapid advancements in technology and the tightening competition for market share among companies offering different products and services. Since technology devices, like smartphones, tablets, and laptops, have become ubiquitous, industries are looking to establish their presence in the digital world by offering apps, websites, or software with striking and high-quality user experiences.?

As mentioned, UX has different facets that help make a single experience work and flow smoothly between transitions and operational tasks. From interaction design and information architecture to visual design, usability, and human-computer interaction — each facet serves a purpose, so when they work together, the user gets to enjoy a singular experience that is seamless, visually appealing, and gratifying.?

UX Design Trends in Digital Banking

The digital banking world is one of the industries where the competition for market share is mostly driven by user experiences as consumers almost always go for online banking platforms with intuitive controls, innovative design, and fully functional interfaces. For banks and fintech companies to stay competitive and become more attractive to the tech-savvy generation, they invest in high-quality UX designs for their apps and websites.?

Based on the latest data presented by the financial technology specialist Finextra Research in March 2024, the digital banking space has seen the rise of common UX design trends among digital-only and hybrid banks. The most in-demand design trends in the digital banking industry include tailor-made, super-app, back-office, full experience, non-legacy, ecosystem, warm-hearted, purpose-driven, and innovative, among others. For fintech firms, the most commonly used UX design is said to be non-legacy.?

According to Finexta, since legacy systems often hinder innovation and user satisfaction, most fintech companies have opted to go for this non-traditional concept that follows the design-first approach, where the user experience and user interface are developed at the very beginning of the product development cycle, As a result, the app or website becomes more intuitive, efficient, and engaging for clients who are after seamless banking transactions.?

Black Banx’s UX Unpacked

Black Banx, one of the most in-demand global banking platforms, takes pride in having a very easy-to-navigate non-legacy UX design both on its mobile application and website. Its mobile app for both the Android and iOS ecosystems have the same design. Upon launching, users are greeted with a login screen adorned by a nighttime city landscape background image. Once the user is in, a straightforward interface that displays the balance up top and the main menu icons below it show up on the screen. The menu items represent all of the standard features of the bank, including Send Payments, Receive Payments, Currency Conversion, Statements, Accounts, and Bitcoin Wallet.?

Black Banx’s founder, German billionaire Michael Gastauer, has always been a firm believer in cryptocurrencies. This is perhaps the reason why the fintech firm was one of the first to take a chance on crypto, particularly Bitcoin, as a form of deposit and payment on its platform. Hence, it should not come as a surprise that there’s a fully functional Bitcoin Wallet within the Black Banx app. Clicking on this menu item redirects the user to another interface that displays their crypto balance, alongside all the other options for their digital assets, including Send Bitcoin, Receive Bitcoin, Sell Bitcoin, Buy Bitcoin, and Transfer Bitcoin.?

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Meanwhile, Black Banx’s website offers a more comprehensive user experience, giving clients more products and services to choose from. For example, users can access the full selection of the Black Banx accounts they can choose from, namely: Black, Gold, Platinum, and Titanium. Each account type has different limits for deposits and withdrawals and comes with a specific debit card type and design. Clients can also only set up their interest-bearing savings accounts via the website and not the mobile app. Regardless of these minor differences, the mobile app can stand alone because it also has support for 28 fiat and 2 cryptocurrencies, batch upload for business accounts, real-time crypto trading and exchange, as well as borderless banking.?

If you are in the market looking for a reliable digital bank with a seamless and highly intuitive UX, Black Banx might be the one for you. Aside from having a no-fuzz interface, the digital bank is accessible in 180 countries and territories across the globe, making international fund transfers easy and fast. Black Banx also has a flat fee rate for all banking transactions on its platform, so you won't have to spend much when sending or transferring funds locally or overseas.?