User Experience can mean loyalty, but ….. do you know how?

I understand that people often expect instant gratification in our world, particularly in the US. If we have ADHD or simply forget about a product, we may not buy it. Studies show that there is a strong bias toward needing and buying things immediately.?I am not that kind of shopper. However, data suggests that the aggressive marketing tactics used to shame consumers into buying products are causing consumer loyalty toward large companies to decline over the past two decades. Is the focus on instant profits causing damage to your brand loyalty?

Your brand voice starts with your digital presence and your response to client engagement.

This week, I decided to seek health insurance as I live in a different country and want to ensure my safety. While searching for different plans, I stumbled upon a random landing page that was a third-party vendor with salespeople. It was one of the worst experiences I have ever had. It is simple to distinguish between someone who wants your business and cares only about money in a digital world. The insurance companies I contacted called me over 150 times in one week, despite my requests to be removed from their mailing list. I didn’t finish the form either, and I got a call before I could read the next screen. It was clear that my customer request does not matter to them as money matters more. I know the salespeople are following a procedure to the line from their executive teams. Who wants an insurance company that treats you this way?

I came across someone who claimed to have a specific mission and set of values, but their online presence seemed to rely heavily on aggressive marketing tactics. Although I consume their content through other mediums, when I visited their website, I didn't feel the same alignment with their core values. I felt compelled to offer feedback about how their marketing approach could be improved.

1. I came across a landing page that seemed to be disconnected from the website it was supposed to lead to. It was confusing and made me wonder why someone would create such a page. Especially if they already had a presence on TV, it seemed like a waste of effort. The landing page felt impersonal and a bit creepy. I don't think the person behind it realized this, as they probably trusted that their message was clear. However, it's important for businesses to take into account the user experience of their customers and make sure it's a positive one.

2. Before scheduling an intro call, I couldn't find any information on the cost. I didn't want to waste my or the caller's time if I couldn't afford the product. While I don't need convincing about the product itself, I am hesitant to commit without knowing the price. This is one of the most important factors for any consumer.

3. I was disappointed that they didn't provide me with the top three most commonly asked questions online, which made me doubt if it was truly his product. Although it bears his name, I feel like he isn't really involved, which is unfortunate. I reached out to the company to express my concerns, but I fear it will be ignored since it could reflect poorly on his marketing agency. They seem to have forgotten the essence of his brand and what made him famous in the first place.

I have been receiving emails from someone in the same industry, promoting their product. However, they have been considerate of my time and have only sent me updates. While they are still persistent in making a sale, I appreciate our professional relationship and the reminders they send via email.?

As a side note, I frequently refer people to this company and share my positive experiences with them, including the lasting memories it created.

I understand that marketing can sometimes be pushy, but there's a right way to do it. As an American marketing professional, I may be biased, but why should making a sale means treating someone as less than human? It's important to grow and be healthy, but the stress of maintaining a digital presence often makes me feel like just another number. Despite this, many US companies that prioritize profit over people fail to understand why they can't cultivate customer loyalty.

Has any of their board members or executives used their services from the user side? I know the answer because even small business owners create and leave, thinking it needs no more attention after that.

We are humans, and we evolve – NOTHING is stagnant.

I believe this benefits every business: Always treat your passion with respect and authenticity, and you will attract like-minded individuals. These are the most valuable leads, as they understand your language and values.

The golden rule is a moral principle that denotes that you should treat others the way you want to be treated yourself. For example, the golden rule means that if you want people to treat you with respect, you should also treat them with respect.