Retention is the key to business success in today's fast-paced digital world. The more engaged users are, the more likely they will remain loyal and recommend your offering to others. In order to have sustainable growth and profitability, understanding of the engagement hierarchy is imperative.
The engagement hierarchy has three levels, each building upon the previous one.
- Cognitive Engagement, which involves capturing the user's attention and making them aware of what the product or service offers.
- Emotional Engagement, which involves creating a meaningful connection between the user and the product or service. Personalization, storytelling, and creating a sense of community can help businesses achieve emotional engagement, where the user begins to develop loyalty and attachment to the product or service.
- Behavioral Engagement, which involves turning user engagement into action. At this level, users actively use the product or service, provide feedback, and share their experiences with others. Behavioral engagement is the ultimate goal of the engagement hierarchy, as it makes the product or service self-perpetuating.
