Useless filler words that erode clarity and influence

Useless filler words that erode clarity and influence

Surplus words

I started thinking about the word ‘do’ and how often I see it, mostly on LinkedIn posts or at the end of an email:

?

‘Please do feel free to contact me if you want to find out more.’

‘Do reach out and get in touch if you’d like to attend.’

?

It gives me the ick when I see or hear it. Why do we add this word when it doesn’t need to be there? It offers no clarify and no value to the statement/question.

?

‘Contact me to find out more.’

‘Contact me if you’d like to attend.’

?

Better. To the point. Clear. Confident.

This got me thinking about my other bugbears:

?

Tautologies

Words paired with another that mean a variation of the same:

?

  • Past history
  • Future plans
  • Free gift
  • True facts
  • End result
  • Final outcome
  • Unexpected surprise

?

You get the idea. You only need one of each.


Filler words

Words that do not add clarity or value to your statement. I see these the most. In a job where I reshape content as often as I produce it, it is unavoidable. It’s a writing style that we are all guilty of in some capacity. Some more than others.

  1. There is a spider hiding behind my wardrobe.
  2. That is actually a very interesting point.
  3. Please do feel free to contact me if you have any questions with regards to this.
  4. In order to fully understand the scope of work, we might consider initiating a project meeting.

?

Look at these again

?

How they erode your credibility

In a corporate world full of attention deficits, word counts, and page limits, these credibility killers weaken our message, reduce clarity, and undermine impact.?

?

According to Nicholas Christenfeld, a former professor of Psychology at the University of California, we perceive excessive filler words as uncomfortable, inarticulate, and lacking confidence.

?

Bye-bye diluted sentences…hello clarity

?

Try these:


?

On average, you can rid your bid response of 17% of words by removing filler words. This will either be a lifeline to replace mindless culling when working to a word count or open space to add something valuable to reach those higher scores!


For more training on Win More Business - Write a Winning Proposal, contact [email protected]


Caroline Pooley

Passionate about business development. Renowned for identifying opportunities, delivery of successful initiatives, joining dots & connecting people to achieve growth.

1 周

I was confident with my writing ability until I met you. Your advice and editing (hacking) skills were much appreciated! More concise; My writing improved after I was Alison-ed. ??

Craig Blatchford

Head Of Planning at Montagu Evans

1 周

I agree...no filler words here

Catherine Filliettaz

Global Bids & Tenders Director

2 周

Here! Here! I am the same with 'get', 'got' and 'being'. I can become so incandescent that it invokes involuntary iambic pentameter.

回复
Martin Smith

Managing Director - Bid Solutions

2 周

Are you suggesting I need to stop using this as my goto site? https://www.bullshitgenerator.com/ :-)

回复

要查看或添加评论,请登录

Alison Zalecki的更多文章

其他会员也浏览了