useless bits

According to new polls it's easier than before to fool people.

4 out of 5 people will part with money when lied to.

Conman paradise?

Partly it’s because when hearts are hungry people would eat lies, partly it is because con artists are really good at what they do.?

And great salespeople should steal the exact system con artists use.

Con artists follow [to the letter] very simple, but almost sophisticated, process.

It starts with understanding peoples' behaviour, psychology.

Next - diligent research.

Next - lure them in.

After that - convince them.

The thing with convincing people to buy is - it's very easy if you?find the right people, if you find people who are actually looking for what you have, even if they do not know it yet. It's really hard to sell to someone who is not interested. That’s why research is?vital and it has to be done properly.

But... there are a few misconceptions about convincing people. Some?would like you to believe that offering free blog post, or any other?useless bits for free [“join my ‘community’ on Facebook”] will convince people about your expertise, good intentions and generosity.?

It won't.?

What convinces people more than anything are - results.

If you can do something for people? that will actually produce results they can touch, put into their bank account or shelf - that's the proof that will work.

Even better - if you can do it at your own loss, selfishly, with no?benefit for you - now, that will really show not only the goodness?of your heart but also prove your expertise.

[that’s 300 words exactly and the end of this mini series about the sales process that works. It’s been tested and tried and it doesn’t care if you like it, believe it or gonna use it.]

[from the archives]